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I am pretty excited about it, and it looks pretty good in the various feed readers. It will be nice to have this ability to add AdSense into an RSS feed, and a good way for bloggers to monetize their RSS feeds.
A day after diving into impression-based advertising, Google is expanding its online ad network again by placing contextual ads in XML-based syndication feeds.
Google Inc. confirmed Tuesday that it has begun testing the use of its ads in RSS (Really Simple Syndication) feeds, a move that signals the growing interest in earning revenue from news feeds.
Google ads began appearing late Monday within about 60 RSS feeds published by the LonghornBlogs.com Weblog, publisher Robert McLaws said. Those feeds appear to be the first implementation of a bigger pilot test that Google plans to conduct with select AdSense publisher partners.
This is also published on the GMail forum where it first appeared April 15.
Doesn't Opera already do this...?
Do they? I would think they have a specific licence from Google to do so.
I'm thinking more generically. If any AdSense publisher can put Ads in an RSS feed, then any developer could custom write an application that contains a feedreader (as we did for a particular application).
It will be interesting to see how Google word the TOS.
Technically, the ads WERE hosted on a web page, but I was happy enough to say thanks for the warning and make the necessary changes...
What I'm thinking about here is essentially a branded feed-reader, or, an application with a built-in (fully functional, but who's feed do you think it will bias) feed-reader.