I think the Advertisers dont have the option to opt-out

[asianguy]

or prevent their ads from showing to Google's network partners. When advertiser's choose to display ads on targetted sites, they also have to add keywords along with it. But i think these keywords will still go out to Google's network partners to show ads for relevancy, but not for search result's contents.

This new CPM model is just for branding, and it's another alternative for the advertisers to opt-in and choose to display ads to these sites in addition to what Google is currently offering, the CPC model.

However, I'd suspect that most publishers would prefer to use the CPC model because CPM popularity is sinking from a publisher's point of view.

Also, many publishers are also advertising to get the targetted audience, and they optimized the page to make sure all the contents including the ads are relevant in that page.

I also have a question about the CPM revenue share, althought it's just an assumption..

Google is charging the advertisers based on how many times their ads have shown. Let says if you have 2 ad units with 8 links in there, does google pays per link impression for CPM?

So everytime the page is being opened, would this mean 8 links(2 ad units) times the number of page impressions?

What do you think?

Thanks.

[edited by: asianguy at 12:08 am (utc) on April 26, 2005]

[novice]

Let says you have 2 ad units with 8 links or ads in there...........Does google pays per ad or link impression for CPM, since they are charging the advertisers on how many times their ads have shown?

I made a response to this question in another post. Here were my thoughts.

Text ads CPM may only apply to expanded text ads, ads with only one ad group. Although just a guess.

[adwords.google.com...]