Forum Moderators: martinibuster
Site targeting is a new way for advertisers to select keywords and sites, and then pick and choose where their ads will appear. From a publisher perspective, if you have a high profile site, or even a quality site within a niche, you could find that advertisers are deciding to target your site specifically. However, those with less-than-quality sites could find themselves with a definite disadvantage.
CPM pricing model
There is a lot of buzz [webmasterworld.com] surrounding the way site-targeting is priced.
With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site.
This means publishers will earn on a CPM basis for these ads. But the obvious concern, especially with a $2 USD CPM minimum bid is that publishers will earn much lower than what they would without this. Here is what AdSense says (emphasis mine):
For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.
It is worth noting that all publishers are opted into this.
Expanded text ads
AdSense is testing ads that fill up an entire ad unit, likely to be similar to the way public service ads appear. They haven't updated the ad formats page with the new ad style (hint hint :) ) but an example should hopefully appear here soon:
[google.com...]
These ads will currently only be used with site-targeted ads, which will have the added effect of publishers being able to spot advertisers who are site-targeting their sites.
Image ads
Google is adding animated image ads, as well as Flash ads [webmasterworld.com]. I wish there was an option to opt-out of Flash ads, while keeping image ads, so hopefully this will be added in the future.
They have also added the wide skyscraper to their ad units that support image ads. That has been added to the ad formats page, and can be seen here: [google.com...]
They have also now added all the image ad styles into their own "category".
That's all folks :)
[edited by: Jenstar at 6:32 pm (utc) on April 25, 2005]
So, if the traditional ppc ads perform better than the cpm ads, then adsense will display the traditional ppc ads, right?
I wonder if some advertisers will opt out of the regular ads in favor of cpm.
Is that an option for them?
Do most advertisers have any real idea as to what a viable cpm should be for a given niche?
One thing is certain. If you dominate a niche, this may be the time that you finally get separated from the scrapers (wheat from chaff) and get properly rewarded for your efforts.
Site Targeting
Site targeting is a new way for advertisers to select keywords and sites, and then pick and choose where their ads will appear. From a publisher perspective, if you have a high profile site, or even a quality site within a niche, you could find that advertisers are deciding to target your site specifically. However, those with less-than-quality sites could find themselves with a definite disadvantage.
Do you think that the click cost would also vary from 'chosen' high profile advertisers and others? Would the chosen publishers get a higher EPC, maybe...?
Also, I guess, the (list of ) sites which google may offer to advertisers would be the one appearing in TOP of google searches. Or do you think it would consider the top sites in MSN or Yahoo?
You can also block any of these site-targeted ads by adding the URL to your competitive URL filter. But keep in mind you will not only filter out the site targeted ads from the URL, but also the regular content targeted ones too.
But keep in mind you will not only filter out the site targeted ads from the URL, but also the regular content targeted ones too.
Yeah, I'm cry'n a river over not seeing PurplePill.com anymore.
Still curious why it took HOURS before it stopped showing up when I added it to my block list.
Worse yet, I really don't want to be a baby sitter for off topic garbage showing up on my web site. If I'm sitting there hitting RELOAD, RELOAD, RELOAD, RELOAD, RELOAD and burning CPM just to see wha kind of off topic garbage is running on my site then I'm guilty of CPM frauf just to protect my own web site.
Am I missing something in that the AdSense Preview tool didn't show me anything about these banners?
It's gotten WAY out of control and AdBrite is easier to say than AdSense anyway ;)
dazzlindonna-
I think the URLs you type in are used to generate a larger list of available sites similar to the ones you enter. (I think)
click fraud to be replaced by refresh fraud?
I need to refresh my site to see that when new content has been correctly uploaded... will Google penalize me for this?
They definitely need to discount impressions coming from our own ip addresses
But, here is the deal.
The new ads are added, and you have to stay on top of it, constantly. You have to check your control panel, see what ads are qued, and remove them, continually. New ads seem to be constantly arriving. Of the ones I was offered, I opted out of over 50%. It shows you the cpm, and I opted out of the low paying ones. They were ranging from around $2.50 to $0.15.
Still, everytime I go to my site, there is that cockroach ... new ad. It circumvents my settings for flash, because it is not flash, but it to me it is much annoying. Yes, it allows you to opt out of several categories of objectionable ads, including flash. You can even opt out of cpc.
I am hoping for those controls mentioned above at Adsense, only being able to block an advertiser altogether. That would squash that cockroach forever.
how can they discount impressions on a dialup with rotating IP numbers?
A site-targeted ad will take up an entire ad unit (similar to the PSA style ads, I believe), instead of a multiple ads per ad unit that occurs with most ad units.
Less choices for my website visitors? How is that suppose to be better?
I've got a bad feeling about this. This is the beginning of the end.
Google has a bad case of group think and they don't even know it. Just like Kennedy's crew before the Bay of Pigs.
We believe that advertisers will leverage both our traditional keyword-targeted advertising which runs across the entire AdSense network, and our new site-targeted advertising, bringing more ad dollars to publishers. [google.com...]Google is stupid if they thing advertisers will opt for both CPC and CPM when CPM looks to be the cheaper approach. Advertisers will always do whatever is cheaper.
We are also running a test with text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit. At this time, this test will only apply to text ads in a site-targeted campaign and to ad formats banner-sized or larger. The expanded pay-per-impression text ad will have to beat out all of the competing ads before it can appear, so publishers can be assured that any expanded text ad is a highly competitive ad. These ads will be served to any text-enabled ad unit and will abide by your text ad color settings.They're "forcing" me to accept this crap? Forcing me to accept less choices for my users? Best performing does not equal highest paying, and 1 choice is less then 4 or 5 ads that appear normally in my formats.
Who the hell thought of this crap? Who the hell does this benefit except advertisers? Not my users who who'll have less advertising choices to select and already have banner blindness.
Well, those affiliate program managers that took a hit from adsense will be happy to read this. I'm not the only one looking into back up plans right now.
[edited by: Freedom at 9:37 pm (utc) on April 25, 2005]
>>impressions coming from our own ip addresses
how can they discount impressions on a dialup with rotating IP numbers?
For people who don't have static IP address (myself included):
how about an idea where once you log-in to your Adsense account and check balance... then Google can grab the IP address you are using at that moment and then ignore all refreshes/clicks from that IP for the next 24 hours?
Obviously if you disconnect from your internet connection someone else could get that IP address after you, but maybe it would be a small price to pay?
how about an idea where once you log-in to your Adsense account and check balance... then Google can grab the IP address you are using at that moment and then ignore all refreshes/clicks from that IP for the next 24 hours?
If you're an AOLer you have that IP for about 15 minutes and then clicks from other AOLers would get tossed the rest of the day.
Google is stupid if they thing advertisers will opt for both CPC and CPM when CPM looks to be the cheaper approach. Advertisers will always do whatever is cheaper.
Reading the support pages, I got the impression that CPM ads would only appear if the bid CPM for the CPM ad inventory was higher than the eCPM for the CPC ad inventory, or something to that effect...
You know, I'd like to see additional stats that answer this question:
How many PSAs were displayed and/or how many times were my substitute ads displayed? That would be very valuable info and as far as I know it isn't available, is it?
If we're all automatically enrolled in this CPM deal, the money from that should be IN ADDITION to any clicks we're already getting, so logic (naturally, applying logic to this is probably a waste of time) would dictate that all else remaining the same, publishers SHOULD EARN MORE.
If we're all automatically enrolled in this CPM deal, the money from that should be IN ADDITION to any clicks we're already getting, so logic (naturally, applying logic to this is probably a waste of time) would dictate that all else remaining the same, publishers SHOULD EARN MORE.
Yes, that should be true IF the advertisers still have to buy the original cost-per-click deal.
One of the nice things about PPC is that advertisers tend to put in ads that are likely to be of genuine interest to users. CPM tends to encourage "branding" ads that marketing departments love and users hate.
And until they offer an opt-out of animated/flash ads I'll just have to turn off image ads completely. There is no way I'm going to serve up to my users something I myself block.
What this means is that, even if you see the same ad 50 times during a 24-hour period, that's counted only 1. It's all that simple. Otherwise about a half of the impressions will be wasted if they were raw.
Personally I'm not hoping so much from it. In fact I have gallery pages w/around 100,000 impresions/day -which currently don't have AdSense ads on it- but adding CPM ads to those pages will definitely lower all my numbers, which means my earning and general performance of my website will be worse in time. On the other hand if I put them on 10% CTR pages I don't think they will perform better than text ads, frankly.
[edited by: teasers at 10:14 pm (utc) on April 25, 2005]
This occurred to me as well. What if advertisers are allowed to choose cpm only and set a ridiculously low cpm? If this occurs in a niche with a limited number of advertisers, this could have the effect of wiping out earnings for some publishers.
