Forum Moderators: martinibuster
[nytimes.com...]
"For Internet users, the most visible change will be an expanded use of ads with graphics and animation on many of the Web sites for which Google sells advertising, rather than the short text ads that have been Google's hallmark."
"For advertisers, the biggest shift will be the option to pay Google simply to show an ad on these sites to a certain number of people, rather than paying only when an Internet user clicks on the ad and is sent to the advertiser's Web site."
Adsense CPM program here we come :)
Google will abandon rules that require advertisements to be directly relevant to the pages on which they appear; it will now place a motor oil ad on a wine site if the refiner outbids the cheesemonger.
I hope as publishers we have the ability to switch these options off.
If the ads cease to be targetted, I will cease to publish.
TJ
