Labelling Adsense

Some people Say "Marketplace"

[thvi]

In the <snip> site, the adsense ads all have a banner of "Marketplace".

What if one used something like "Superior Offers". Would that be a prohibited enticement, along the line of "Click Here"?

Does anyone of you use a similarly "alluring" label other than "Marketplace"? What is allowed? What have you used to success in terms of putting a little header atop the adsense?

Thanks very much,

thvi

[edited by: Brett_Tabke at 11:17 am (utc) on April 18, 2005]
[edit reason] no specific domains please [/edit]

[tebrino]

According to Adsense TOS you may label your ads with "Sponsored links" and "Advertisements" only.

[thvi]

Hello Brett & tebrino,

Brett, apologies for the site error and thanks for the

G R E A T resource!

I have seen a sites that are clearly withing GAS' good graces. The ads sit inside a table. Atop that table it says "Marketplace". Just curious to the implications and possibilities this opens up. Do any of you all do this? Would you think it is allowed?

Thanks,

thvi

[oddsod]

It's a size thing. If you're big in traffic/earnings you can get away with a lot. If you earn $500 per month tread very carefully; the only warning you may get is an irreversible account closure.

[Nathan]

As stated above, it's "Sponsored links" and "Advertisements" only unless Google tells you otherwise.

[ncw164x]

Its got nothing to do with size

just login to your account and read it for yourself

Labeling Ads

Publishers may not label the ads with text other than "sponsored links" or "advertisements." This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.

end of story...

[fischermx]

I know this is a bit old, but here I go :

Its got nothing to do with size

I don't know which "size" you have in mind, ;) but he is talking about the size of the publisher's account.

Premium publishers are allowed even to strip the ads code and embed it directly on their content and change it as they please.
They also, of course, are allowed to identify the ads in other forms. "Marketplace" is used by eweek, btw.

[ncw164x]

hehe yeah I knew what context the word size was used in ;) it still makes no difference to your earnings, if you break the rules you will have your account terminated and the post was not relating to premium publishers therfore the labeling of ads would apply

[jomaxx]

I would have responded exactly like ncw164x. It doesn't help to have people implying that the rules aren't the same for everyone when they are.

[sailorjwd]

Those who draw attention to their ads are the same ones that check the cleanliness of their gun by looking through the business end.

[fischermx]

I would have responded exactly like ncw164x. It doesn't help to have people implying that the rules aren't the same for everyone when they are.

That seems to be the opposite to the truth.
Rules are more loose for premium publishers that's a fact. I hope this is not because the original poster is you know who ... :)

I think it is more helpfull to tell people that what they saw someone else doing was allowed just to them and that's not for everyone.
Not very different that telling your children you can stay up to late because you're an adult and they are not so they can't.

So, the guy says he saw someone using "marketplace" to label their ads, then, what's worse :
1.- Leaving him with the wrong impression he can do it, too.
2.- Letting him know why exactly that people was allowed to do that.
?

Size does matter! :)

[jomaxx]

This has nothing to do with premium publishers. Premium publishers do have totally different rules because it's a totally different program. oddsod was clearly saying that big AdSense publishers in the regular program have different rules than small ones.

Size may conceivably, speculatively, be a factor in whether you get kicked out or just get a warning to fix your site, but there is no evidence for that and either way everyone has to obey the same rules.

[fischermx]

You are right and I understand your point.

Now, tell me, because I want to understand, am I wrong in letting him know that what he saw was a so called Premium Publisher and that they have slightly different rules?
Is that wrong?

[jomaxx]

Not if eWeek was the site he was looking at. But that wasn't clear to me from reading your post. Anyway I think at this point we agree and are just flogging a dead horse.