Correlation between clicks and epc?

[david_uk]

Just looked at the downloaded .csv data for the year to date. Noticed an interesting pattern. What I can see is the number of clicks and ctr have risen steadily, but the earnings per click is a corresponding steady fall.

I wonder if smartpricing caps your earnings in some way?

[darkmage]

Can you clarify something. You said CTR and number of clicks have both risen. I am assuming this also means overall impressions have risen too? [I would expect clicks to rise if CTR goes up!].

If impressions are up, then you may be exhausting some top level advertiser budgets.

[david_uk]

To clarify:-
Impressions, clicks and CTR are up. The upward trend is evident in all three graphs. EPC is on a downward trend. Overall earnings are up over the same period.

I think you are right - I must be exhausting someone's budget.