Forum Moderators: martinibuster
This seems like a case of Smart Pricing. Is there a way to optimize for that? I am using only the most targeted exact-matched keywords in AdWords. Would it be beneficial to move things around until my CTR drops below a certain level? Would Overture ads instead of AdSense possibly be a better choice?
- Grant
Sure, it is best to try every advertising method available to see which works best for you site. I've tried dozens and none come close to Adsense.
Moving the ads can change the list of advertisers or the order of them because of a change in proximity of keywords. Did you measure any difference in this?
I try for maximum CTR. I have even recently removed adsense from a whole group of pages that had very low CTR and EPC. With maximum CTR, when the smart pricing pendulum swings a little more my way I make out very well. I would measure your EPC for a given ad placement for a minimum of two weeks before coming to conclusions. I'm happy (so far) with the results.
I didn't know that about keyword proximity. Does anyone make money doing strictly AdWords-in, AdSense-out? Sometimes it seems like Google has their eye on me and won't let me out of the red.
- Grant
Since then i've been re-tuning my pages for better serp placement without the homepage (not easy).
I'm getting between 80-90% of visitors via Adwords. ROI is about 300% now, it used to be 500%.
Now that I see I will survive this turmoil I've been writing new pages.
Does "Smart Pricing" hits the whole website or some perticular web links of website? like www.mydomain.com/somrething.html?
I was able to test the publisher level smartpricing by simply changing the publisher ID of an ad block and seeing the EPC change by 4x.
MET time in the afternoon, EPC went 40% below average. This was all the afternoon for several checks over about 6 hours.
In the evening, EPC went suddenly 60% above average. Again for several horus and checks.
Seems I have to live with it like a fisherman with the tide.
1) didn't think you can do that
2) did this last? or was the epc bump just for a day or so when it settled down?
300%-500% AdWords->AdSense ROI? You gotta be kidding me.
I have a CTR of 40%+, I'm using only the most targeted and exact-matched keywords, I've opted out of the content network, I'm bidding $.05 across the board, and I can't even get out of the red. Where do you think my problem is? Which base haven't I covered, or which area needs more attention?
- Grant
P.S. Congratulations.
My CTR is around 45%. My pages must not be about the best stuff then? What kind of an EPC do you shoot for?
- Grant
As for Adwords to Adsense - of course you gotta be in areas that have fairly high EPC and with moderate competition on the Adwords side.
If someone is paying $5.00 for top spot in Adwords then you might get position 6 or 7 for $0.20. If you are only showing 3 or 4 ads (one block) on your pages then it is possible to get the 3 to 5x ROI. I don't try to complete for the very competitive 2 word phrases. I concentrate on 3 to 4 word phrases (10's of thousands of them). My avg adwords spend is about 6.5 cents per visitor.
But, you never know. It could all change tomorrow.
Generally, I try to get at least 50 clicks a day if I am going to enter the market. On some stuff I get over 500 clicks a day, but that is sometimes harder to find. In fact, I seem to be out of finding new markets like that for the moment.
- Grant
- Grant
- Grant
