PSA effect on CTR?

[CPCretirement]

Do the PSA ads count in the total clicks? Do they count in views?

[cornwall]

As I understand it they certainly count as impressions, and (I stand to be corrected) I assume they count as a click with zero worth

[richmondsteve]

As I understand it they certainly count as impressions, and (I stand to be corrected) I assume they count as a click with zero worth

Part 1 - correct. Part 2 - incorrect.

I say this because I have a site which showed nothing but PSAs for several consecutive days (thousands of page views). The AdSense reports showed thousands of impressions and no clicks.

Further, there is absolutely no way Google can record clicks for PSAs because unlike regular paid AdSense ads, PSAs load a URL from the destination site, not a Google URL with a query string containing the destination site which is redirected to after a page on Google is loaded.

I've mentioned before that it would be extremely beneficial in light of this if Google changed their reports to show:

Targeted impressions, PSA impressions, Targeted clicks, Targeted CTR.

I say this as someone with a site with lots of content, lots of potential advertisers, but most pages containing legitimate, entirely relevant text that blocks AdSense from showing anything but PSAs.