Forum Moderators: martinibuster
According to Global Reach, online language populations are:
English 35.2%
Chinese 13.7
Spanish 9.0
Japanese 8.4
German 6.8
French 4.2
Korean 3.9
Italian 3.8
Portuguese 3.1
Dutch 1.7
Of these, I have tried english and spanish. My experience with english has been good, while spanish hasn't, due to the lack of a variety of advertisers.
Have any of you seen a strong advertiser base in any of these other languages?
especially since some foreign-language pages were showing English ads
Was this by regular browsing, or with the preview tool set to the country you were evaluating?
I ask, because if you saw english ads when browsing the site, even though the content is a different language, ads could have been targetted by the advertiser by country. Therefore, if you were browsing from the US, or another english speaking country, it could have been the reason for the english ad.
Still, my gut instinct is that foreign ads would convert poorly for advertisers. I have no hard evidence of that of course.
In my AdWords campaign I don't even show ads to US visitors. In my business US visitors convert very bad
Hmmm...that's a very interesting qualification.
From that do you concur that US visitors are non-profitable or not even worth the effort?
I am not a US business nor focus my products for the US market however I do promote and buy many requirements via the web.
Some are immediate, some happen after a few weeks/months etc. like most normal businesses, therefore many possible suppliers are bookmarked for possible future supply.
I "guesstimate" that Adworders must take a decision at some point that the investment is not worthwhile however at what point does this happen?
I see companies in my niche jumping in and out every few months and they have been doing this since Adwords started and I know they do this to boost sales if they are flagging!
No criticism from me, I'm just looking for a bit of bi-lateral knowledge:-))
