adsense search ctr

[blairsp]

I know the answer to this question is likely to be "it depends", however I thought I would ask in the hope that the answer isn't that. In terms of adsense search what would be the "normal" ctr. I mean are we talking less than 10%, more, less than 5% etc. Obviously I don't want anyone breaking the TOS but even a "less than" or "more than" figure would be good.

[driris]

ya it depends but ctr of adsense search is much higher than adsense content.
mine is always more than 10 %

[TheDonster]

Me 2; search ctr is over 10 but the EPC is always much lower than the regular ad blocks; so far...

[blairsp]

thats good to hear. I was a bit worried when my search ctr leaped to that kind of level (to be honest I thought the decimal point was in the wrong place)