Forum Moderators: martinibuster
From what I've observed, CTRs of .5, to 1, to 1.5, to 2, 3, 4 on up--they all are not uncommon, depending on the type of site you have and many other factors. In other words, there's no way of saying what is "normal" across the board.
I remember when I first put Adsense on my site I was getting a CTR of .5, but that went up quite a bit after I optimised my site more. I would have been alarmed had it gone up *too* high, but right now it's at a comfy rate and I have no complaints. :-)
[edited by: crescenta at 3:05 am (utc) on April 11, 2005]
Wow, what the hell am I doing wrong.
Casual discussion is fine & genreally results in a few good tips posted... but realize that there are an extremely large number of variables that go into CTR.
SiteA & Site B could both get an equal number of visitors, an equal number of clicks, and an equal number of articles read per visitor... yet assume StieA's articles avg 5 pages compaged to SiteB's 1 page... Site B is going to have a better CTR, simply b/c their articles are shorter... despite everything else being the same.
Make 1 simple change to your site that could increase your clicks & earnings, yet decrease your CTR... and that would be adding another ad block.
There are just too many variables that rarely (if ever) get posted to make an accuarte comparison between CTRs... so don't automatically assume that you are doing bad just b/c someone else has a 13% CTR.
There are still many variables that exclude it from being a good number to compare, but one could argue that Visitor CTR (Number of Clicks / Number of Visitors to your site) is a much more telling stat than your AdSense CTR because it doesn't necessarily vary based on the number of ad blocks, page impressions, etc.
If you are interested in CTR, and want some starting point on evaluating it & some generally posted tips to aid in boosting it, check out the following:
[webmasterworld.com...]
With absolut the same layout, colors, ad placement, the CTR is depending on the themes.
Best to worst 1:10 difference only depending on the theme.
With more channels to find the highest CTR on high CTR parts and the weakest parts of weak parts, the difference could even be higher.
You mean 13% right now? If you login and look it shows 13%? Wow, what the hell am I doing wrong. I'm making great money at 1.5% average, I'd be very well off at 13%!
I am making very less money (about 5 times less than lastyear) as my traffic is very low and epc too is low.
I guess, more than CTR, traffic and pageviews make a difference. I was making 5 times more money than today when my pageviews were 5 times but CTR was just 1% to 2%
my pageviews is less than 1K per day. thats where i am hurt!
A High CTR in many cases shows the lack of very interesting content.
A High CTR in many cases shows the lack of very interesting content.
33 206 hits / 495 clicks / crt 1,5%
^ is it possible to optimise it even more!?
I have a directory!? i used to be on .5 but now im at 1.5!?
Any idea!?
My CTR isn't super high, but it's not bad for my type of site. My earnings, while nowhere near the UPS club, are making me *very* happy. I never expected as much when I first signed up.
Chad, I get a total of about a little over a third of a million page views a month. That averages out to be between 9K to 13K daily, depending on the day.
A High CTR in many cases shows the lack of very interesting content.
Yes, this is my experience too. The pages on my sites with little content have a higher CTR than the pages with lots of content. But I won't split my larger pages in uninteresting smaller pages to get a higher CTR.
Content first, CTR second. My first site was on the net when Google didn't exist and I think it will be there when AdSense will long be forgotten. CTR optimalisation is just a temporary glitch.
Even with 1 in a 1000 clicks/impressions I do fine :)
