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He intends to spread the word about the site by email to all their friends and relatives. Would you say that this is against the TOS or might be considered click fraught? He wouldn't mention the ads in either the emails or on the site itself. But nevertheless the whole thing is quite risky, wouldn't you say?
I am sure SmartPricing would devalue the price per click very quickly anyway, having realised that it is not a consumer-focused website.