Number of clicks

Number of clicks per impressions

[miedmark]

I know this has probably been asked many times before. I get about 2000 impressions per day with average 25-30 clicks. Should I be working on getting more clicks or simply work on more traffic. How is 25-30 clicks out of 2000 impressions compare?

[StupidScript]

It really depends on a lot of factors. The position of the ads, the nature of the pages, etc.etc.

You're at around 1.2% CTR which is pretty low, but not the bottom. Some folks report CTRs in the 10-20% range, which means you would need to keep the same amount of traffic but increase the clicks to 200-300.

The more you can do to encourage people to view your ads as a valuable resource, complementing your page content, the better CTR you should be realizing.

Keep massaging your text and experiment with different ad block positioning and style until you start to see some changes in your CTR. You'll need patience, as most changes don't cause measureable things to happen overnight. Give it a couple of weeks per change (and only change one thing at a time) so you can collect data and determine the real impact of the changes.

[miedmark]

Thanks for the tips, I'll make some changes