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So, do ads that match your site do better or do ads that stand out a bit more do better? I am only going to give the red color ads 24 hours before I yank them. I guess I was hoping to reverse this lousy click-thru rate trend of the past couple weeks.
Start by profiling the demographics of your site visitors:
age, income bracket, level of education, reason for visiting the site, first time vs. regular visitor, internet information seeker vs. internet shopper, experienced www user vs. inexperienced www user etc.
Then you'll be in a better position to judge whether you want to make the ad panel stand out prominently from the page or whether you want it to subtly blend into the background.
The success of colors will vary depending on the site's own color scheme, as well as the audience. The colors that college students find appealing will be quite different from what the 65+ crowd finds appealing.
In the 14 days before the colors changed, the CTR averaged (using an index) 100.
I ran the test for 2 weeks. At the end of this time, the CTR was down to 90. I switched this site back to the standard Goodle colors. In the following 14 days, the CTR averaged 96.
Now, I think that there's a slow decline overall in CTR. In the 1st 14 days of running AdSense, my CTR (based on the same index as above) was 114.
But even taking this into account, I am concluding that blending the ads into the rest of the page decreases the CTR.
we need more stats like this and that I posted in the other "hide url" thread.
as you say, there are other variables in your experiment that dirty the results, namely the other site(s) and maybe an overall drop in ctr anyway.
I have gone for a blended colour scheme today and will give it to Monday or so....unless I get two days of terrible results in which case we go back to the more conspicuous colours.
[edited by: esllou at 5:19 pm (utc) on Sep. 12, 2003]
OK, you may suffer a loss in revenue over that period, but, if you make a correct decision based on reasonable data, you will be optimising revenue in the long term.
A friend placed AdSense ads on his site with the background, borders, and link color all matched to his site, and has been getting what he describes as good results. I can't attest beyond that, because I can't post his link and I don't know any specifics of his stats.
I think that how choice of color relates to click-through rates ultimately depends upon the design of the rest of the site, the subject matter of the site, and what visitors are looking for when they get to the site. I don't think we'll find any hard-and-fast rules.
Since making this change (from using Skyscraper with stand out colors) all of my stats have essentially doubled (besides impressions). Why? I'd say because the ads look like regular links in my content now and i'm not forcing the people to look at blatent ads on the site.
The downside is that I'm assuming that lots of people are clicking the links thinking that they are actually links to content on my site. So, for the advertisers, they are propably getting a little bad traffic.
joined:Oct 27, 2001
The scheme was white back (site is white), Grey borders and black text. Although its a fairly dull scheme, it blends in to the overall format of the page, but at the same time is obviously an advert.
Im experimenting with a new site blending the ads right into the main content (600 wide table, column adsense on the right), with similar text colour and same back.
The main problem is that due to fluctuations in earnings / CTR it's hard to tell how big a difference changes make, unless they are major.