What do u Invest in your adsense coded site?

Do u spend money ( how much ), time (how much)

[Sobriquet]

What all do we all people do to promote our sites.

My primary source of visitors is Google Search and Yahoo search and I have never invested money in promoting my website(s), as yet.

I put in about an hour or two every day to work on sites, study reports etc. Earler i was putting only 3 hours on saturday, but I guess tht wasnt enough.

What do you all do to promote?

[frox]

For my main site, I have invested a small sum (abt $300) in adwords in the first months of life, even before it had adsense.

Now that site site is launched, I have paused that campaign, apart for a single ad for a couple of keywords that are related to my site but where my site is not well positioned, and where I still spend about $10 a month.

As for time, I am probably giving far too much time to it (1-2 hours a day..), with a disproportionate part of this time being devoted to reading WebmasterWorld and checking stats...

[jetteroheller]

I invest now all my time in

new content
improving my CMS
improving ad placement

Promotion of my sites only by search engines.

[CheeseburgerBrown]

I add original, topical content to my (very small) site at least once per week. That's pretty much it. A year ago I averaged 100 unique visitors a day, and now I see around 1500 uniques/day, and now generate enough pennies through advertising to cover my hosting and bandwidth costs, and pay for my broadband Internet access each month.

That's a combination of AdSense, BrightAds and taking commissions for writing original articles for other people's websites (see my profile for more info.).

I may one day invest in AdWords, but with a site as eclectic as mine it would be hard to know how to target the campaign.

[DamonHD]

Hi,

I have invested quite a lot of time and money over many years in my main AdSense site, but it existed as a "not for profit" and a public service long before things like AdSense existed.

Thus I also add new content and improve the CMS regularly, and fiddle with the ad placement to make the site able to grow faster and be better for more users.

The aim is that it should at least pay for itself at some distant point in the future, and it may be quite close right now.

If it gets really successful I can draw a small salary from it as another revenue stream and take time away from another client, but the issue here would be to have another independent income stream, not to get rich!

Rgds

DamonHD

[Amanda]

I only have 1 site at this moment, though I'm working on several more. I add content to my site once a week, I spend probably about 5-6 hours on it. I used to spend money out of my pocket to pay for hosting, but now the advertising on it covers that, so the site basically pays for itself.

[jetteroheller]

An other interesting question is how to evaluate the investment.

I would take it on a 60 month base.

So when I increase my earninges in 2 month by $900, the value of my work in this 2 month is $900 * 60 = $54.000.

But sometimes in the future, it could be, that the increasing ads against the decreasing EPC hold even.

So to have this also in the formula when the earnings start to be on the same level.

monthly earning + ( 36 * difference to last month )

[Tropical Island]

I would take it on a 60 month base.

If I have learned nothing else since I started doing websites in 1999 is that with search engines and the Internet NOTHING is stable.

There are major changes about every 6 months!

Don't schedule your life with a 60 month forecast because it can change overnight. That nice traffic you have today can be gone tomorrow.

The best thing to do is aim your websites at an income producing model - sell purple widgets that provide your income. Use PPC to provide the traffic and the ROI.

Then use AdSense to provide the gravy.

[TheDonster]

Be very careful about forecasting too far into the future. I used to sell on eBay about 3 years ago in a highly specialized niche bracket. At the height of my days, I was running 1000 auctions per week with over $2K profit per week plus paying another $500 to eBay in fees. Then within 1 year, the bottom fell out. My regulars dried up, competition got tough, and I was barely turning $100 profit on the same number of auctions. Thus the birth of my web site. Constant updating and adding new content has grown the site to 3K pages in 2 years. Now AdSense has come along to help pay the bills. But never, ever will I take any profit for granted when it comes to making money online, nor do I plan to quit my day job until I have at least 1 million in the bank! ;-)

Don

[robsynnott]

Search engines. Ooh, and domains, occasionally.

Ooh, time. Way, way too much for what I make on it...

[ClosedGL]

I don't spend any money on my site, but have considered it, but shyed away because I'm in the top 5 results with the search engines for my single word common term, and I wonder how beneficial if at all the advertising would be in bringing new and returning visitors to my site.

I've been working on my site on and off for about 5 years with only this last year fresh enthusiasm being pumped in due to having Adsense. To understand this motivation, consider that I actually took my now ex-girlfriend on holiday for the first time in our six year relationship, last year. Only afforded thanks to a little bit of hard work from me, and Google Adsense.

In terms of time spent on the site, I think it would be fair to say that I spend on average a hour a day on the site; always in the evenings, since I have a full time job.