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Just thinking. If google has a system that makes sure that the adsense user ABC has his code displayed on site ABCsite.com and ABD uses his computer ( tracked) to check his adsense account; then why cant a code be writen ( i guess that wud be simple ), that DOES NOT SHOW his own site's Ads on his own (tracked) computer.
I think if there is a almost perfect technology to track invalid clicks, why cant it be applied in real time to avoid showing ads.
If an IP / Mac / cookie / (or a few other things )combination generates some clicks that can be marked invalid in realtime, the ads may not get displayed at all. This will help everyone in the long run.
makes sense? whats your view?
Anyway I think you're overestimating how powerful online tracking is. The amazing thing is that Google caught the guy at all (if in fact the story is true).
[Added: Just to clarify, some simple tools to prevent/filter accidental clicking might be helpful, although IMO that would probably result in MORE accidents rather than less. But that's not what this is about, and if Google reveals too much about how it detects bogus clicks it will become open season for scammers.]
The amazing thing is that Google caught the guy at all (if in fact the story is true).
Not at all. This type of "suicide" click-fraud is akin to lemmings jumping off a cliff ;-). Tracking it is really very easy and google have a variety of means with which to do it.
Every computer is uniquely identifiable through several different means. IP address is the last one that would be used to identify click-fraud by the account holder, although I'm sure it is used to filter multiple clicks.
Deliberately changing IP address before clicking on ads from the same PC only makes it even more obvious that it's attempted fraud. You may as well write your own "Invalid Clicks" e-mail and save google the trouble.
Google tracks MAC addresses for AdSense clicks
I don't think that the peer socket transmits it's MAC address over TCP/IP?
You may as well write your own "Invalid Clicks" e-mail and save google the trouble.
That sums it up.
Basically if you wish to do dishonest clicks, then you have to know a lot more about it than the OP here. It beggars belief that someone thinks that by changing IP off the same machine, then they can fool Google.
In addition the amount of fraud that would be generated would be small, merely because this sort of fraud is not scalable.
I bet Google wish that the large scale click frauds were as easy to finalise as this sort.
How is a MAC address tracked? I wasn't aware that it can be tracked by visited web sites.
Actually, computers can be tracked down by even far more sophisticated methods. Every machine has its own fingerprint, and I wouldn't be surprised if Google has implemented these methods too - or is working on implementing it. For more information on hardware fingerprinting, have a look at this article. [caida.org] You'll be amazed...
Not everyone does. MAC reporting can be disabled and even spoofed.
(PS: For those who don't know, a MAC (Media Access Control) address is essentially the serial number of a network card. It does a lot more than that, but .. hey!)
The MAC address is sent with each packet requested.
The MAC address is used on a different layer of communications, you only get the MAC-adress of the previous "hop" the packet passed.
On the internet you can be pretty sure that a (web-)server you are requesting things from will not see your MAC-Adress at all. This is different in a LAN, but that is irrelevant in this context (Google and the web).
Amazing how you start to forget stuff when you don't use it regularly. That and I am getting old.
A few cents?
Not jaded and naive - they could make THOUSANDS a month with click fraud, not just cents.
With a setup like that? G would be on it in short order. At least we'd all like to think so.
I'm aware click fraud can bring in thousands a month, but let's not forget the scenario described, one guy, sitting at his computer, clicking an ad, redialing, clicking, redialing...
Even at a dollar a click you're only looking at around a hundred dollars a day if the system was completely automated.
one guy, sitting at his computer, clicking an ad, redialing, clicking, redialing...
You don't have to redial to get a new IP address, I can get several IPs easily with little effort as I'm on DHCP, lot's of ways to accomplish this task. I'd offer up other scenarios but I certainly don't want to give anyone lurking any ideas they haven't already thought of, no thanks.