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Does CTR control earnings per click?

Should I remove some ads & and not look at my pages?

         

phantombookman

9:02 am on Apr 3, 2005 (gmt 0)

10+ Year Member



Hi
I have been searching posts all over this site and on Google but could not seem to find a consensus.
I have adsense on several sites, some with very low CTR due to no relevant interesting ads being available. Being relatively new to AS I also like to look around my sites and see what ads are appearing etc.
The above obviously impacts on my CTR, something that did not nother me until the suggestion that it could be a problem re smart pricing etc.

Is there any consensus or advice on this?
Should I remove very low poor paying ads
Should I avoid loading my own pages

Thanks in advance for any suggestions
All the best
Rod

jetteroheller

3:06 pm on Apr 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



All the actions taken by me since begining February has increased my CTR by 4 times.

For a part was also a reduction of impressions,
because my CMS had a prelaod feature loading the logical next page into an iframe. A part of the ads had been there invisible, because only 50% of the visitors visited the logical next page.

After all this changes EPC very close in the same range.

20% Annoying ads in the URL filter
50% blend in color scheme for ads
50% Correcting the invisible on iframe CMS problem
50% improved placement

annej

3:45 pm on Apr 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jet, Are you saying that reducing the impressions therefore raising your CTR didn't seem to affect EPC?

I'm curious if anyone here found it did make a big difference.

I was about to take adsense off of a page that has dropped below 2% CTR. I've been doing this in the past. Now I'm wondering if CTR on one page affects the EPC on the whole site or just the page. If it only affects the page and I have no good alternative ads I might as well leave adsense on.