Forum Moderators: martinibuster
:p
Against TOS. You're only supposed to block competitive ads.
What TOS are you talking about? EBay TOS?
But I still think Google will not look favourably on this.
I mean having a few non-competitive, low-paying ads in your filter is one thing, but buying a ...
tracking software that might help to first recognize and then block ads that have very low payout rates
... and filling your filter with 200 low-paying non competitive ads is quite another. Don't you think?
The only reason I could see it being worthwhile doing this is if you have an alternative ad (i.e. FastClick) that you know pays out higher than Google's lower paying ads. In that case, you'd probably save money by showing those ads when Google's out of inventory.
[edited by: asp4bunnies at 4:09 am (utc) on Mar. 30, 2005]
Also google for : "free stats".
You'll find what you're asking in the first page.
But DON'T block low paying ads, it just get worse.
As you may know adwords contents ads look at an entire ad campaign. I suspect the many ebay advertisers are using the shotgun approach so that their campaigns match almost anything (as we can see in the ads).
If you have a slightly better focus on the page then it appears more likely that someone else's campaign, with a more narrow focus, will get selected for ad display - it is often the case that these campaigns have higher paying ads.
However you shouldn't look at it as filtering out "low bids". You don't want high bids anyway. You want the ads that are of the most interest and greatest value to your site visitors. I recommend you filter out mistargeted ads and any ads from sites which you consider to be substandard.
