Forum Moderators: martinibuster
everythings the same, except on one site, twice now ive had to filter out certain ads because they are just not relevent... and my ctr was droping. then sure enough after i filter them the relevent ones show up! do i have to babysit the google ads to make sure they place relevent ads?
my biggest site usually displays the same ads... and it still does except now the CPM is less than half what it used to be... did google decide it wanted more money? oh how i wish google disclosed a set persectage and kept it that way.
anyways... thats all from me.
If you are only getting those ads, it might make sense to change the text on your pages.
Changing the text is not always possible. I have one page containing information about computer programming languages. Google only displays ads about natural language courses, probably because the bid price is much higher for those ads. But most people reading about computer languages don't want to study Russian or Italian :) so CTR is very low. The only way to get the lower paying, but much higher CTR ads is with the URL filter.
For example, if the article is about C++ then work C++ into your title, H1, etc and you WILL (should) get ads about C++!
Baby Fawn For Sale
Low Priced Baby Fawn
Huge Selection! (aff)
----.com
I don't think I want this showing, I'm guessing some visitors won't like it. Can't be doing much for the CTR or earnings either. I believe Google has higher standards than this and will ultimately filter these unproductive ads, until then they've given us an appropriate tool. I can assure you the ad above is not from a competitor, but it can be filtered. Topic is actually "venting frustration".
I also have some programming language pages and have never seen a natural language ad. but, come to think of it I don't I have the word 'language' anywhere on the page.
I used to frequently max out my exclude urls list. When I did this it seems my EPC went down. I suspect more competition is better for smart pricing and therefore I only exclude ebay now.
Changing the text is not always possible. I have one page containing information about computer programming languages. Google only displays ads about natural language courses, probably because the bid price is much higher for those ads. But most people reading about computer languages don't want to study Russian or Italian happy! so CTR is very low. The only way to get the lower paying, but much higher CTR ads is with the URL filter.
My guess is that Ad links are meant to help Google get that right. If a page is not about natural languages but is about programming languages, in theory, users will click on programming languages ad links and that way the priority AdSense ad topic placement should be adjusted.
It may just not help if Ad Links are not clicked if the users are not seeing those ads there or you have not placed them at all. So, my suggestion is to put Ad Links in all pages in a visible spot that makes the users click on them.
So, my suggestion is to put Ad Links in all pages in a visible spot that makes the users click on them.
In fact I did put Adsense on my pages with bad targetting for exactly the reason you mention and now after one week I see improvement in targetting and statistics.
Giving four or five keywords in the adlinks list gives Google a quick way to determine which keywords match the content most, especially on sites with low traffic as this particular one. But I do not put much effort in this site because it generates an average of $0.35 per day. I have other sites that perform much better.
I try to make sure that the two or three word phrase that the page is about is the top density and each of those 2 or 3 words individually are close to the top density for single words.
I know some folks hate this but from my experience having two or three keywords in the filename of a page really wakes up adsense targeting too.
I know some folks hate this but from my experience having two or three keywords in the filename of a page really wakes up adsense targeting too.
I can't imagine why anyone would hate making it obvious what a page is about. I used to be part of a network with obscure filenames like "aa010599.htm," and it drove me nuts at maintenance time. A descriptive filename like "purple-widgets.htm" or "widget-repair-shops.htm" is handier for readers, more convenient for me when I'm updating the page, and more digestible for search crawlers that come looking for "spider food."