Is TIMING worth anything?

When should I "launch" AdSense on my site?

[Eterion]

Hmmm, I've been thinking really hard about this one... My site would be ready to go live in a few weeks and im wondering if I should go all out on the AdSense OR wait a bit...
My thought is that I dont want to send out a "bad" first impression to my visitors-making them think my site is infested with ads, but I'm also wondering if its better if they see the ads in the first place and if they leave cuz of the ads, then I guess they wont be comin back. Does anyone catch what im saying?
So im wondering what some of you webmasters are doing... are you loading up the ads BEFORE you go live or are you waiting til your visitors "warm up" to your site a bit more before placing the ads on your pages?

[ken_b]

First, unless you have an existing Adsense account from another site, you can't get approved until the site is online. My understanding is that "Under Construction" is not favorably looked on by the Adsense team.

Second, even if the site is online, Adsense won't do you much good untill you get some traffic. How much traffic you need depends a lot on the topic of the site.

Depending on the traffic and topic, I think I'd probably wait till I had 100 - 500 or so uniques a day.

[brickwall]

One of my new sites, a 56-day old one, is already getting around 100 uniques per day and about 1k - 1.5k pageviews. AdSense is my only real hope for traffic monetization but Iam still waiting to get around 300 uniques and/or 5k pageviews per day before I start with AdSense. It might take a month or two more of waiting but I think this is wise because I rely almost exclusively on return visits.

[Eterion]

Im also thinking of using AdWords to promote the site and generate a base traffic too.