Forum Moderators: martinibuster
There was a great post on here a few hours ago which you may find interesting.
1. Search for “Eyetracking Study” on Google or Yahoo! and read up on it. Look for “Heat Maps” or graphic representations of where a site visitors eye generally falls on a web page at first glance. Place your Adsense blocks there.2. Re: Blending ads into your site - light and airy, text and content rich pages (white space and organization) seem to do better than pages chock-full of a million different things. Match adsense with the overall color scheme as well and make them appear as if they’re an integral part of the content.
3. keyworded page title, and H1, H2, H3, tags immediately preceeding or following the adsense blocks increases relevance of the ads served. If your pages are chunked-up with divs or tables, use the H? tags in the same chunk as the adsense ads.
4. Killer content rules! Words for the adsense publisher to live by.
5. Some swear that the url color should be the same as the text so as to blend it in and make the url less conspicuous. My own experience after testing on 14 different sites in a variety of niches has shown that a url color completely different from any other text color on the page boosts CTR dramatically. This is also evident after studying an Eyetracking Heatmap of several different sites. Visitors mouse clicks were concentrated on actual urls like www.whatever.com. Of course, testing this on your own site is key.
6. I’ve found that the best niches to publish sites in are those that concentrate on “Offline Topics,” like physical products, services, places, etc. My theory? Sites like this are visited by less web savvy surfers who use the internet mainly for info gathering and not doing business. For example, a construction related site I run gets moderate traffic - about 250-300 uniques, 1200-1500 page impressions a day yet has an average 17%-20% CTR on the ads. I could be totally off base with this theory though…