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my avge. ctr went from 0.6% to around 1.0% when I changed to both leaderboards and a distinctive colour on the same day....so I don't know the more important change! agh!
also, generally speaking, are people going for colours that tie in with their sites or those that stand out. I have gone firstly for the former and will experiment on a weekly basis.
give me stats, people!
I still haven't had the nerve to replace my skyscraper with a leaderboard to test that out. Of course, that change would require redoing the color testing. bleah.
#leaderboard better than 468 all other things being equal.
#468 with colours same as bg sucks
#leaderboard with same bg but distinctive border and fonts rocks....
as a community, we can help each other in this respect. I am willing to post stats to contribute to this process.