Forum Moderators: martinibuster

Message Too Old, No Replies

Anychance of an Adsense competitor?

         

snookie

3:57 pm on Sep 8, 2003 (gmt 0)

10+ Year Member



Well, Adsense is great like many of Google's other offerings. But without any decent competition appearing soon, don't you think we are all gonna be screwed? Supposing Google ends up supplying 3/4 of all text ads (like it does search results) then they are surely goona start paying us nothing! Or am I just fearing another M$ scenario for no good reason...

Nick_W

4:31 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi, welcome to WebmasterWorld!

I wouldn't presume to make a prediction but it does strike me that with all the gearing up Yahoo has been doing that they could easily do likewise.

Many have predicted that Adsense will dwindle in time though, I'm not so sure...

Nick

CPCretirement

4:42 pm on Sep 8, 2003 (gmt 0)

10+ Year Member



I fully expect Yahoo to do something soon. They can make it attractive to publishers because they have the advertiser momentum through Overture.

It will be interesting to see how it pans out when this is more common. I would expect there to be a few different tiers of programs. You might see some of the bigger programs focus more on trying to keep ads only on more professional content sites. Of course if they do that someone else will fill in the space below. A company that will accept many of the decent sites that Google has not accepted will get that business. I wonder which way Google will go.

Jenstar

4:46 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Overture does have plans for their own version of AdSense. There have been a few mentions about it in articles. If you look through some back threads in this forum, there is quite a long thread with more information on this.

killroy

4:58 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would like to see a ranked system, where websites recieve different payouts accordign to ctr and conversion considerations. This of course has to be passed on to the advertisers, so I can cheaply advertise on lots of junk like news and blogs and forums which are hard to target. And with junk I simply mean pages that are often ahard to target and may lead to less wualified leads.

While focused content pages that pre-qualify a lead, such as detailed info sites and review sites, would be more expensive.

This ranking has to be manual of course, and could be done by the advertisers.

SN

Chndru

5:13 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Many have predicted that Adsense will dwindle in time though, I'm not so sure...

I haven't seen any of the Adwords campainers saying, "I am spending more $ because Adsense's ROI is atleast as good as w/o adsense".

One of the main reasons of G's active involvment in Adsense is economies-of-scale. As long as demand is sustained, i think G wont mind giving a share of pie :)..But, do advertisers perceive Adsense as a viable mode?

Mauricio

6:10 pm on Sep 8, 2003 (gmt 0)



I haven't seen any of the Adwords campainers saying, "I am spending more $ because Adsense's ROI is atleast as good as w/o adsense".

Curious... i'm a newbie and have seen some advertisers saying exactly that few weeks ago in this forum (not exactly "at least" but better).

ap_Rhys

6:25 pm on Sep 8, 2003 (gmt 0)

10+ Year Member



I would like to see a ranked system, where websites recieve different payouts accordign to ctr and conversion considerations. This of course has to be passed on to the advertisers, so I can cheaply advertise on lots of junk like news and blogs and forums which are hard to target.

But big news sites, which I imagine is where a significant proportion of adsense ads appear, have clout - and would probably insist on a good payput - unlike many high-quality content sites which are small and have little negotiating power.

Alan P

ronin

7:33 pm on Sep 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



With regard to Snookie's original question, TCLA dotnet looks like it might be a strong contender to Google AdSense in the near future.

Disclaimer: I do not have nor have I ever had any connection with the above (I just followed up justageek's original passing mention of the site).

snookie

8:36 pm on Sep 8, 2003 (gmt 0)

10+ Year Member



well, who knows whats gonna happen...

TCLA dotnet look like they have a product that is worth trying if you've been rejected by Adsense ;)

Using their tools I tested it for a friends site which I know roughly what he gets paid a click and compared to Adsense and found there is a large difference.

I guess I'll have to actually put it on a site and let you know what happens....

cheers

Clark

3:59 am on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just ran into a site that offers something adwords and adsense like. I wouldn't want to use it since it's such a blatant copy of adsense. I'd like to post the url but I'll ask Brett for permission first.

div01

4:31 am on Sep 10, 2003 (gmt 0)

10+ Year Member



You can see Overture's entry in action for certain search phrases on MSN.

Clark

2:54 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was told not to post the url, but I can sticky the url to anyone whose interested. They did a great job and integrated it with a headlines feed. But I think it was a blunder to make the ads looks identical to Google, pretty much in every way. Maybe they will eventually fix that.

seaboy

2:58 pm on Sep 10, 2003 (gmt 0)

10+ Year Member



Clark - could you sticky me, I'm interested in seeing what the competition is like

seaboy

3:33 pm on Sep 10, 2003 (gmt 0)

10+ Year Member



Wow, it does look *exactly* like AdSense.
We'll no doubt see a lot more of these springing up, but I think it would take something pretty amazing for me to consider dropping Google.

Clark

3:38 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's certainly no match for adsense nor do I expect anything to come close anytime soon. But if you didn't get accepted by adsense or lost adsense at some point, then it is worth looking at others.

snookie

3:51 pm on Sep 10, 2003 (gmt 0)

10+ Year Member



can ya sticky me pls?

justageek

4:29 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The short answer to the question is yes.

There are things I like about several of them and things I don't like.

AdSense is nice because it's easy to do and automated for the most part, well-known name, allows the little guys to make money. Its downfalls are PSA's, flexability, strict TOS and accuracy seems to be off a bit sometimes because software just can't do it all.

The other one that I mentioned on other posts is nice because it works instantly, no PSA's, total flexabilty, allows content owner input, and works on any page including ones that other can't reach, plays well with others and works in e-newsletters. Its downfalls are lower cpc, and not well-known although they seem to be tied tightly to a well known ppc engine.

The other one that has just been mentioned in this thread is nice because it has human editors along with software so relevency is more than likely more accurate than a software solution alone, well-known, middle ground payout, plays well with others. Its downfalls are a smaller market they are going after which seems to exclude the little guys and having human input at their end will should slow the matching process.

So the long answer is it probably depends on several factors to accurately say if there is a competitor or not.

Apples to apples, being just serving ads based on relevancy, I think they all are pretty close. When a player such as an existing ad serving company comes along, then the ppc engines that don't have the experience may all have a rough ride.

JAG

ganderla

6:21 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone tried TCLA? I found thier site to have no navigation, no answers, and to be very confusing on how they work.

jcannonb

7:09 pm on Sep 10, 2003 (gmt 0)

10+ Year Member



I have tried them. They offer much more as far as flexability goes so it is harder to understand, definitely not cookie cutter but the end result was very good once I figured it out.

It took me a while to figure out the Live Links and also took me a while to figure out their Contextual Islands. Both are something that I had never seen before so it took a minute to learn.

AdSense is absolutely the easiest one to implement.

I did however find the Java Links just as easy to implement as AdSense.

I definately give them a thumbs down on site navigation.

ganderla

7:44 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The questions I had for them were:
Do you have a payout schedule?
Is there an area of the web where I can see my stats?
How is the money sent out?
Did you find the answers to these questions?

mipapage

9:31 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But if you didn't get accepted by adsense or lost adsense at some point, then it is worth looking at others.

Or, you're running a site in another language (in addition to English) and your non-English traffic is waaaay higher.

Now's the time for the competition to grab the non-English future-Adsense crowd...

killroy

9:51 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anybody had a go at TCLA yet? they seem to offer a realy contender if they just iron out some technical difficulties.

SN

kittykat

10:01 pm on Sep 10, 2003 (gmt 0)

10+ Year Member



good point mipapage, I am looking for some kind of solution for my heavily trafficked Spanish sites. adsonar says they work well in other languages but it doesnt seem to be up and runnign yet.

I also want something that will work well on dynamic pages in Spanish and other languages.

justageek

10:23 pm on Sep 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've had a try at TCLA and I have to agree with killroy and also with jcannonb. They have a very interesting mix of products, which can be overwhelming as jcannonb mentioned, but once mastered offer more than anything out there.

mipapage - I just tried cerveza with their Java Links and it came back with an ad for a beer truck. That was the only ad but what suprised me was the fact that their Java Links doesn't seem to have a language barrier. I'm not sure about the advertisers though. That might explain the beer truck ad. Interesting though.

europeforvisitors

10:45 pm on Sep 10, 2003 (gmt 0)



But, do advertisers perceive Adsense as a viable mode?

Some do. I'm seeing many of the same advertisers on my site that I saw back nearly three months ago when I first joined AdSense. These advertisers fall into three categories:

(1) Small ROI-focused Internet businesses (such as affiliate sites) that "make money on the turn," as one Webmaster World member put it;

(2) Established companies that have long advertised by traditional methods such as ads in magazines and direct mail; and...

(3) Small brick-and-mortar usinesses such as hotels, B&Bs, and owners of vacation cottages who are trying to sell direct instead of through agencies, booking services, or other intermediaries.

Again, some of these advertisers have been using AdSense since June, and the fact that they're still at it suggests that they find contextual "content ads" worthwhile.

snookie

8:35 am on Sep 11, 2003 (gmt 0)

10+ Year Member



hmm...

This has turned into quite a popular thread. Could someone sticky me a link to the "Java Links" program please?

I think I'll publish the list of text ads programs I've encountered somewhere, once I've compiled the list... ;)

cheers,

Snookie.

kwasher

10:10 pm on Sep 24, 2003 (gmt 0)

10+ Year Member



Hi! Webmasterworld newbie here (though I've been on the net since 1995). [FANTASTIC place this is! I'll be sure to put links to it all over my website, which is a webmaster resource site.]

Anyways... please 'sticky' me too (whatever that means ha ha ha... I understand the intent though) regarding alternatives to G.

My site was rejected by G mAdSense. I don't know why this bugs me, but it still does... like having a splinter in your hand you cant seem to find. So much so I bought yet another domain name, created a blog about it, and pointed the domain there (hee hee, it uses googles own blogger). I'm posting mAdSense alternatives there. (no the domain is not madsense... though thats tempting). I probably can't post the url here so I wont unless someone says it ok.

I've totally enjoyed the posts here, and justageek has a new fan.

P.S. I have software that I use on my own server that lets you post mAdSense-like ads on your own site.. run campaigns etc. Not the same as having a bigwig like G do it, but it works fine. If anyone is interested I can point you to the author of the software.

Jenstar

10:21 pm on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



kwasher, Welcome to WebmasterWorld [webmasterworld.com]

I probably can't post the url here so I wont unless someone says it ok.

Sorry, no promotional URLs are allowed here, as per the Terms of Service. [webmasterworld.com]

kwasher

1:59 am on Sep 25, 2003 (gmt 0)

10+ Year Member



I just pulled that splinter out of my hand!

I have to laugh.... After reading many posts here, I sent google my FIFTH attempt to let me use adsense. I used a dif email (like I read here), and sent a note saying what my site was really all about.

I got accepted. All since my last post here a couple hours ago. Funny thing is, my site has tons of competeing advertising right now- I didnt change a thing. I did promise to replace it with adsense though.

I have this sneaking feeling that they see textual competition is heating up. I hope the good money hasnt run out yet!

Hmmmm... now what to do with that domain I bought and my google rejects blog (ha ha ha).

p.s. Thanks for the sticky justageek!
p.s.s Thanks for the Welcome jenstar!
I can't seem to get away from this site! Someone stop me from reading! [smile]

update: In gratitude for webmasterworld.com and this forum and the tips that helped me get acceptance from G AdSense, I've pointed my google rejects domain to this forum! Hopefully it can help someone else too....

note: I can change it in a snap if anyone thinks this is not a good idea.