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Less or more sites?

         

activeco

12:16 pm on Mar 23, 2005 (gmt 0)

10+ Year Member



I have a strong feeling that people having one or two sites only, get the highest epc.

More I diversify with AS by putting it on other sites, LESS I earn, not only epc (for previously very profitable sites) , but in total too!

jetteroheller

12:36 pm on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Each page has her own typical properties.

To think that they influence each other is as usefull as all the roulette theories.

There are really people beliving that there has to come black, only because red was 20 times in a row before.

But it's simple 50:50 chance for red or black,
regardless what happened before.

YesMom

1:24 pm on Mar 23, 2005 (gmt 0)

10+ Year Member



I have one big site earning 85% of all the AdSense revenue... and then several smaller sites that add the other 15%. I know I need to optimize the smaller sites, but I'm happy with the extra $10/day at the moment. BUT -- and this is the big one for me -- the smaller sites have such a low CTR that it is pulling down my overall CTR by as much as .5%.

Question is: Regardless of the slight extra income these sites are bringing in all together, should I be putting lots of time into tweaking the ad blocks for the reason of keeping my overall CTR higher alone? Is that enough reason?

I know the answer to the question is probably "yes"... but... just want to get input from others with the same limits on their time. I feel like it is a better use of my time to keep working on the biggest site and let the smaller ones just add up their pennies. But am I shooting myself in the foot by diluting the overall numbers? (Assuming that higher EPC is a reward for higher conversion).

ownerrim

5:34 pm on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"More I diversify with AS by putting it on other sites, LESS I earn, not only epc (for previously very profitable sites) , but in total too!"

Have you been able to see an earnings drop overall EACH time you added adsense to a separate site? If so, was the drop immediate, or did it occur gradually over time?

Also, are you tracking stats by channel and/or url?

activeco

7:03 pm on Mar 23, 2005 (gmt 0)

10+ Year Member



edited: double post

[edited by: activeco at 7:05 pm (utc) on Mar. 23, 2005]

activeco

7:04 pm on Mar 23, 2005 (gmt 0)

10+ Year Member



Actually I didn't track it.
I am particularly concerned for a site which used to get $2.50-$4.50 EPC, when it was my only site with AS ads. Now it gets max $0.40, which could be due to many factors, but I just wonder if the dilution could be caused too by AS spreading to additional sites.

jetteroheller

7:37 pm on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Some hundred years ago in southern america, they sacrificed humans when it was not raining.

There had to be a reason why their gods send less rain, so there had been only one solution.

EPC drop at one site, this can only be the bad influence of an other site...

activeco

8:06 pm on Mar 23, 2005 (gmt 0)

10+ Year Member



EPC drop at one site, this can only be the bad influence of an other site...

I assume the people actually read the posts before replying.

So, does anyone have similar experiences which could (partially) support this theory?

jetteroheller

8:21 pm on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Shure I read. But there are good days and bad days.

I have nearly every day an other top site of the day earning the most money.

5 different sites from me are strong enough for chances in the top site of the day game.

Special at smaller sites with only a few clicks a day, EPC can change 1:100 from day to day. One day 3 lucky hits with $3 each, next day 3 bad hits with $0.10 all together.

I think even big sites can not make conclusions based on statistic data. Nearly all descisions are based on feelings.

The day as I put ebay in the URL filter started bad. So I let them 3 additional weeks out of the filter.

The day when I started to test an other color scheme for the ads started good. It was designed as a test for one of my top sites, but so I immedeately distributed the color scheme over all my sites.

A statistican would exactly tell how long a test has to run, until it's a fact with 99% probability.

ownerrim

8:48 pm on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From $2.50-$4.50 down to $.40 is a huge drop.

If it was me, I'd risk losing a bit of income simply to test whether or not the other sites were somehow affecting things. In other words, I'd remove adsense from the other sites for a few days just to see if epc rebounded on what was previously the better earning site.

Ideally, the adsense data from one domain shouldn't screw up another. But...who knows? Makes me wonder if I should put adsense on a new site I am developing because I would hate to screw up the other. Also makes me wonder if I should simply use another program on the other site, perhaps yahoo when it launches.

Has anyone else experienced this----having good epc on a site and then having terrible epc and decreased earnings after adding adsense to a second or third site?

TampaLou

10:22 pm on Mar 23, 2005 (gmt 0)

10+ Year Member



From what I've experienced, my sites seem to function independent of one another when it comes to EPC, and I have not witnessed any sort of cause-and-effect to having more or less sites. I've created new sites, killed off non-productive sites, kept sites going, and in the end they seem to produce based on content and whatever the going rate is for the given keyword(s) on the pages involved. The number of sites involved seems to be a non-factor for EPC, at least in the examples I have witnessed.

ownerrim

11:59 pm on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"my sites seem to function independent of one another when it comes to EPC"

That's what I wanted to hear. It would be a bummer to think that by increasing your web presence via more sites you would be shooting yourself in the foot.

robho

12:47 am on Mar 24, 2005 (gmt 0)

10+ Year Member



I added a new site that got a terrible CTR and EPC on Adsense (separate channel). After a while the EPC of my main site channels drifted down. I removed the new site from Adsense. EPC went up. Weeks later, put Adsense back on the other site. EPC plunged. Removed it again and the EPC (main site) went back up sharply.

It's probably coincidence. But I saw the same thing earlier with channels. Killing off ads on the poor performing channels (low CTR or low CPM) seemed to help the CPM in other channels, whether on the same site or not. (there are earlier discussion on that on here).

I don't have anywhere near enough evidence for this, way too many other things change from day to day. But I do give a new site or channel only a couple of weeks to perform well on Adsense, otherwise it gets other ads instead.

Curiosity

4:24 am on Mar 24, 2005 (gmt 0)

10+ Year Member



It's probably coincidence. But I saw the same thing earlier with channels. Killing off ads on the poor performing channels (low CTR or low CPM) seemed to help the CPM in other channels, whether on the same site or not. (there are earlier discussion on that on here).

I've seen the same thing on my site.

We keep talking about its effect on Smart Pricing, but I wonder if something different is at play? Google may have an algorithm that penalizes publishers who add low-CTR pages, on the theory that this will discourage them from blanketing their sites with ads and increasing the rate at which visitors become ad-blind. There are weaknesses in the theory (like, "Why wouldn't Google tell us about it up front?"), but I think it's worth looking into.

jetteroheller

5:38 am on Mar 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This thread comes some days to late. I just thought to stop renewing my worst site, looked in my domain registration account - already renewed until 21. March 2006.

But the second worst site expires 25 March...

robho

10:23 am on Mar 24, 2005 (gmt 0)

10+ Year Member



I just thought to stop renewing my worst site

You don't have to actually cancel the registration.:-)

Removing the Adsense ads has the same effect, and you can use the poorly-performing sites to test other companies lke Adsonar etc.

jetteroheller

10:31 am on Mar 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



[I just thought to stop renewing my worst site

You don't have to actually cancel the registration.:-) ]

But the $10 wasted for an other 1 year renewal

robho

3:46 pm on Mar 24, 2005 (gmt 0)

10+ Year Member



But the $10 wasted for an other 1 year renewal

Assuming that your own time working on an existing site is worth something, and the site is of reasonable quality and getting traffic, the cost of a domain name is insignificant.

If it's not worth even $10, it's not worth putting ads on.

jetteroheller

7:28 pm on Mar 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just removed my 2 worst web sites.

One had nearly no visitors.

One had the worst ever seen CTR, EPC, CPM.

After this, my worst CPM is 3 times higher.

But as usual, it will not be possible to find out, what this action will cause.

My over all EPC went up some days ago.