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Google lowers your EPC

why?

         

dauction

5:27 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How is it possible to earn $XXX one day on XXX amount of clicks then on the next day with the same advertisors and the same amount of clicks earn half that amount?

everything is similar ..days of the week .. sametraffic etc..

Lovejoy

5:45 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Who knows ;~), I just checked my stats and and the OV bid tool and can't figure it out, I'm getting less than 10% of the bid price per click, Smart pricing? certainly not smart for us ;~)

JamesR3

7:13 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Who says they named it for us? Sounds VERY smart for them ;)

europeforvisitors

7:35 pm on Mar 22, 2005 (gmt 0)



"Smart" can also mean "a stinging local pain." :-)

Jon_King

7:43 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They are running a business, yea smart for them. How low can you go? This is an important question, they will find the answer.

dauction

7:44 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh yeah it's smart pricig alright.. they simply take a bigger piece of the pie.

The traffic I send advertisors cant get any more "on target" .. lots of good clean on target traffic.. boom all of a sudden they start taking 7/8 and leaving me with 1/8 .

dauction

7:49 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well jonking they just hit rock bottom with me..

I have advertisors email me every week and I keep putting them off because even though I'd make a bit more the hassle factor has to be included .

The ease factor of adsense is it's main selling point.

The way it is now I can make twice as much just selling direct ; I'll give it adsense until the end of the month .

Jon_King

8:00 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Under the current Operating Plan I wonder if Publisher Expense is listed under Cost Reduction? :)

dauction

8:03 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That seems to be the case ..

It also makes sense why we can discuss earnings but not EPC.. sure wouldnt want publishers realizing that they (G) is constantly taking a big slice of pie at the EPC level

TampaLou

8:04 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



"How is it possible to earn $XXX one day on XXX amount of clicks then on the next day with the same advertisors and the same amount of clicks earn half that amount?"

Possibilities include:
-Advertisers changing their pay rate.
-Visitors clicking on lower paying advertisers.
-You have one big payout advertiser, which consequently provides you with skewed results.
-Google is delaying the payments on at least some of your clicks until the following day, making the clicks and payments not necessarily match up properly.

dauction

8:06 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All they have to do is leave europeforvisitors EPC to counter the rash of lower EPC reportings.. lol

just kidding even steven EFV ;)

dauction

8:07 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks Tampa....but I've covered all those bases my traffic is spreadout enough that any one advertisor isnt going to effect EPC

dauction

8:12 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How about this for paranoia .. The end of March is the end of G's quarter..they are under pressure to meet their "numbers" for wallstreet .. they miss their numbers and the stock drops like a rock...

Boardroom ...Hey Bob, cant we just increase our take from our publishers ;)

cyberair

8:33 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Don't worry, I have a feeling that Smart pricing will start to really get smart when YPN goes live. As Y! is fighting for market share, they will be giving a good piece of the pie.

europeforvisitors

9:32 pm on Mar 22, 2005 (gmt 0)



All they have to do is leave europeforvisitors EPC to counter the rash of lower EPC reportings.. lol

My EPC, CPM, and total earnings are up, now that you mention it, but I'd expect supply and demand to work in my favor during the travel-planning season. If you prefer bad news, ask me about my earnings in November. :-)

I do think the simplistic "my earnings are down, so Google must be taking a bigger slice of the pie" argument would be more convincing if all publishers were seeing a decline.

hdpt00

9:46 pm on Mar 22, 2005 (gmt 0)



I do think the simplistic "my earnings are down, so Google must be taking a bigger slice of the pie" argument would be more convincing if all publishers were seeing a decline.

I think it's smart of google that they do it in random blocks so there are no trends. I think 900 Ph.D.'s pulled this one off the right way ;-). Too bad they can't fix 302s like they can their cut of AdSesne.

chrisk2012

10:08 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



My latest EPC downturn happened Feb 8th-10th 2005 and it has not recovered.

My previous downturn happened slowly between early June and early July. (again, never recovered)

Both of these happened without any changes on my side. Obviously I am not looking at seasonal changes around major holidays that could mean increased advertiser budgets. These are short term trends.

dauction

10:15 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



thanks for making my point EVP..as long as it isnt you; you refuse to hear everyone else #*$!ing about it..

[google.as...]

The facts are EPC is declining on a lot of peoples websites and no one has yet been able to give a definitive reason why. Google refuses to answer .just canned responses.

ken_b

10:28 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



EPC? Why worry about it. Isn't CPM and gross earnings more important?

I'm more inclined to think any drop is advertizers getting by with lower bids, or Smart Pricing in some cases, than I am to think Google has cut the percentage paid to publishers.

I've had a better month so far than Feb. Feb. was way down from Jan, but still up from October (pre-holiday rush).

There's just too many factors to be able to say with any certainty that a drop is because of a specific factor.

Buzliteyear

10:32 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



Dauction,

I am in the same boat as you.

My EPC has dropped to all-time low levels. I am so freaked. Even with higher clicks, my total revenue is about 50% less than December.

My EPC is is rock bottom, or at least I hope it is. I am so disgusted.

europeforvisitors

10:35 pm on Mar 22, 2005 (gmt 0)



thanks for making my point EVP..as long as it isnt you; you refuse to hear everyone else #*$!ing about it...

I've never disputed the fact that some publishers' earnings are down. I just don't have a lot of patience with people who let frustration get in the way of common sense. If Google were lowering payouts across the board, then wouldn't all publishers be affected?

Repeatedly, I've suggested that publishers with declining EPC, CPM, and/or earnings should compare notes about their topics, general traffic levels, types of content, etc. to see if any common factors are at work. So far, I haven't seen any takers, and I can't help wondering why. Is it more satisfying to complain blindly than to look for reasons and solutions?

dauction

11:12 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



EVP, you really need to ease up on the patronizing speak, I'm no newbie at this . All the bases have been covered.

Why do you think it would have to be "across the board" ; that would be the LAST thing G would do.

When you make cuts to a lot of people you do it in steps and that is the pattern we are seeing.

You would also include a TOS that limits peoples ability to discuss EPC.

We talking about hundreds of millions of dollars and G is under a lot of pressure to "perform" so dont kid yourself that they arent looking at increasing their share at the publishers expense.

triumph

11:18 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



I too thought people were just complaining, then G severly lowered my EPC also (started in the beginning of March). First G cut EPC in half, and then it kept going down daily. As a person firmly established in the UPS club, I made a tough decision and pulled adsense from it's prominent placement on my site, and replaced them with affiliate links. So far it's worked out for the most part. I would suggest others explore their options.

If quality publishers start leaving adsense, maybe it would send a message to G.

sailorjwd

11:43 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm split down the middle on this topic. The Adwords side of me loves you guys complaining about EPC drops. But then the Adsense side of me starts to worry. In my case last week was all time high revenue and this week has a good chance of beating last week. EPC has been fairly consistent for several weeks now. My site covers about 40 subjects so things tend to even out. I can't wait till May when my home page gets back into Google (hopefully).

hyperkik

11:45 pm on Mar 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



daction, then what is your point? That quality sites which provide good leads are seeing no change or an increase in their CPM or EPC, while sites that don't provide good leads are suffering a decrease? That's called "smart pricing", not "lowering your EPC".

chrisk2012

11:55 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



My EPC declines have been on a single, well established (5+ years) web site in the technology realm. It overs just in and out of the UPS club. Last month it was nowhere near thanks to the EPC cut.

europeforvisitors

12:01 am on Mar 23, 2005 (gmt 0)



All the bases have been covered.

That hasn't been my impression.

Why do you think it would have to be "across the board" ; that would be the LAST thing G would do.

I don't recall seeing any allegations of reduced payouts that have been qualified with language such as "Google must be lowering the payout for certain topics or types of content."

When you make cuts to a lot of people you do it in steps and that is the pattern we are seeing.

It's hard to call it a pattern when the evidence is anecdotal and inconsistent. Anyone who's spent much time around forums knows that posts by members with problems or complaints outnumber posts by members who are happy. That's hardly surprising; when was the last time you called a customer-service number to tell a manufacturer how happy you were with a product?

You would also include a TOS that limits peoples ability to discuss EPC.

And you certainly wouldn't change your TOS to allow publishers to reveal gross earnings.

We talking about hundreds of millions of dollars and G is under a lot of pressure to "perform" so dont kid yourself that they arent looking at increasing their share at the publishers expense.

So now they're just "looking at increasing their share," not actually doing it? :-)

It wouldn't surprise me a bit if Google were adjusting "smart pricing" and the compensation formula in ways that were helpful to some publishers and harmful to others. This could be done for any number of reasons beyond keeping a bigger chunk of the take. Or perhaps, as birdstuff likes to tell us, the "smart pricing" algorithm is inherently flawed. Algorithms don't always perform as intended, and attempts to fix specific problems sometimes lead to collateral damage (as victims of the Allegra search update will be happy to remind us).

petra

12:12 am on Mar 23, 2005 (gmt 0)

10+ Year Member



OK! I have to drop in on this conversation.

Its almost midnight here in London and I've had a few so bare with me.

1- How much money did you make out of you site before adsense?

2- Google is the single biggest search engine in THE WORLD (80% M/S)!

3- Google is a public shareholding company whos...
wait for this... main objective is to maximize profits for its shareholders.

4- If your site is successfully converting websurfers into buyers thereby making money for google and its adwords customers (myself included)then google will want to make you happy by giving you more of its share of the revenues (excuse me...sweet revenues)that the advertisers are ready to pay)

5- For whoever is complaining in this thread...
Stop Complaining! and get on with your business of creating good content that will transform surfers into buyers!

6- For once I agree with everything EFV has to say

Petra over and out!

dauction

12:22 am on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hyperkik
Quality sites are experiancing this.

Google paid me well for 15 Months ; I deliver the highest quality traffic .

It has NOTHING to do with quality of sites

dauction

12:32 am on Mar 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



EVP-- If it is smart pricing then I am with birdstuff "smart pricing" algorithm is inherently flawed.

You dont cut in half publishers EPC that have been sending you targeted traffic for nearly 2 years.

Something is flawed and it isnt the traffic Iam sending them..because if it was I wouldnt be getting advertisors emailing me every week with "proposals" .

So I KNOW for a fact that the traffic I send is converting well .

I'm complaning about it to draw attention to the FACT that something is going on with adsense and EPC .. as well documented across this board and other webmaster boards .

Like I said , I'm giving them 2 weeks things adjustments arent made I'll just take my advertisors proposals, yes it will be more of a hassle but I am not going to turn down twice the money because G cant sort smart pricing or because G simply wants a bigger cut.

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