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great_9

1:18 pm on Mar 17, 2005 (gmt 0)

10+ Year Member



AdSense is preparing the battlefield for the New-guys-in-PPC-town. Yahoo and MSN.

By allowing users to show their earnings, they are counting on to be the most profitable PPC publisher engine, and will try to lure potential publishers by the earning potential opposing to the competition.

Your thoughts?

alika

1:23 pm on Mar 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Of course it is only to be expected that G will try to thwart any competitors. Afterall, Adsense has become an important revenue source for them. So after a long wait, we now have the option of direct payment not just in the USA but in select countries as well.

The "feel free to post your earnings" give psychological rewards to its publishers -- the high earning ones can have more solid bragging rights, the low earning ones can have something to aspire for, and the non-members will strive to join the program since others are earning good $$$ from it

BeeDeeDubbleU

2:09 pm on Mar 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This can only be good for publishers. Direct comparisons of earnings will now be possible. Presumably Yahoo and M$ will be lookiong to show that their schemes will be at least as profitable as Adsense.

jadebox

2:11 pm on Mar 17, 2005 (gmt 0)

10+ Year Member



By allowing users to show their earnings, they are counting on to be the most profitable PPC publisher engine ...

That may be part of it, but I think it's more likely they changed that rule to allow us report our income on our tax returns (and to our accountants, shareholders, wives, etc.) without breaking the TOS.

-- Roger

alika

2:25 pm on Mar 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



changed that rule to allow us report our income on our tax returns (and to our accountants, shareholders, wives, etc.) without breaking the TOS.

Hmmm ... I don't think any company in their right mind would prevent disclosure of the income a person received from them from the IRS. You don't hide from Uncle Sam

topr8

2:34 pm on Mar 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>>the high earning ones can have more solid bragging rights

lol, bragging in business like most other things can lead to unfortunate, unthought of side effects - like someone else stealing your ideas.
... i haven't seen any serious adsense earners disclosing their earnings here nor do i expect to!

it wouldn't suprise me if all the programmes crank up their payment percentages for a bit as direct comparisons will doubtless be easy to make by any publisher that knows how to run proper tests - and i'd imagine most users here will know how to run tests.

robsynnott

2:39 pm on Mar 17, 2005 (gmt 0)

10+ Year Member



Yep, the not letting people talk about earnings is legally dubious in some countries too...

Ah, competition might be a good thing. They may increase the percentage they give publishers, and/or introduce nice new features (note that they FINALLY fixed the publisher interface soon before this was announced)

MrAnchovy

2:55 pm on Mar 17, 2005 (gmt 0)

10+ Year Member



changed that rule to allow us report our income on our tax returns (and to our accountants, shareholders, wives, etc.) without breaking the TOS.

They could have still been nice and disallowed reporting income to our wives. ;)

I don't think any company in their right mind would prevent disclosure of the income a person received from them from the IRS.

Technically, the way it was worded... it was prohibitted (if I'm not mistaken). However, have no fear, Google "kindly" disclosed it for you if you were over the $600 mark.

OptiRex

3:02 pm on Mar 17, 2005 (gmt 0)



allow us report our income on our tax returns (and to our accountants, shareholders, wives, etc.)

Nice to see all the honest Americans declaring their Adsense income:-)

Yep, I do know you have to, just glad I'm not there!

europeforvisitors

3:19 pm on Mar 17, 2005 (gmt 0)



Letting people talk about their earnings is obviously a good way to build word of mouth. It would be a good idea for Google even if competitors weren't in the wings, just because Google needs ad inventory. Hearing a friend say "I made an extra 500 bucks last month with AdSense" may be an incentive for cautious or skeptical publishers to sign on at last.

t wouldn't suprise me if all the programmes crank up their payment percentages for a bit

I think it's more likely that they'll play the money card selectively. For example, they might try to cherry-pick Google's network with offers of guaranteed CPMs to certain publishers (especially in lucrative sectors), which would provide fodder for case histories and generate buzz about how abcd.com or wxyz.com has defected from Google to Yahoo or MSN.

alika

3:44 pm on Mar 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



lol, bragging in business like most other things can lead to unfortunate, unthought of side effects - like someone else stealing your ideas. ... i haven't seen any serious adsense earners disclosing their earnings here nor do i expect to!

It's nice to have lesser restrictions on what you can and cannot divulge in the program. But with the changes, I can expect to see more of those "gurus" selling ebooks on how they made millions (if not hundreds of thousands) with Adsense -- with their long windy salesletter substantiated with "proof of income". Isn't that neat? :o)

Or if the publisher is part of Google's affiliate program, then they can surely entice more signups if the prospective publishers see what others are earning.

These are examples of "bragging rights" that I am talking about -- not necessarily coming here to WWW and saying I made ten thousand last month. Afterall, where's the ka-ching in that?

elguapo

4:07 pm on Mar 17, 2005 (gmt 0)

10+ Year Member



As far as my own earnings are concerned I leave that to me, Google and the IRS. G reports the income through the Form 1099 for US Based publishers, so there is no use bragging about it. IMHO, those who brag about their earnings are those who either do not really make it or those who just want to make an impression. That is only an opinion.