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Will you be shifting?

Google to yahoo or msn

6:27 am on Mar 16, 2005 (gmt 0)

10+ Year Member

I have been with the google adsense program almost a year now and it has helped me grow my business to a position where I can get advertisers on my own. But still I choose to keep google. Is it a brand thing to have Google on your website.. probably... and I like it that way. The targeting is fantastic and adds valued content to your pages.

Now with the host of features added to the adsense program, how many of you will think about trying or shifting to the possible yahoo or msn adsense alternatives?

I think I would definitely stick with Google but may try Yahoo's program for 15 days to compare the earnings. But surely I would be sticking to Google for years to come. Unless they boot me out :-D [hope that never happens.. I keep pestering them to review my websites for complaince.. sorry for all the trouble googleguys]


10:23 am on Mar 16, 2005 (gmt 0)

10+ Year Member

I will sign up to both Yahoo & MSN and give them a try. The thing is, after the first few weeks, I expect earnings to be roughly the same as AdSense.

I just like the idea of different options. The new Yahoo Ads will stand out more on my website, until visitors soon get used to them. Then I'll go back to Google etc.

10:27 am on Mar 16, 2005 (gmt 0)

10+ Year Member

Maybe write a short script to rotate the ads and divide impressions :-) Let's see.
11:11 am on Mar 16, 2005 (gmt 0)

10+ Year Member

Will you be shifting?

I'll give them a try and go with the highest earner.

1:06 pm on Mar 16, 2005 (gmt 0)

10+ Year Member

I will check my sites on which ones have the most hits from each search engine and target ads accordingly.

I can see some sites switching over to Yahoo right away. Others will be a tossup.

1:41 pm on Mar 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

haha...we'll all be in trouble in any or all of them turn round and slap a "exclusivity" clause into their ToS!

like some ad networks do (burst high rate contract for example)

then we won't be able to "experiment". I'm not talking about on a page by page basis, which already exists, but on a site-wide basis.

2:13 pm on Mar 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm looking forward to a better alternative. A "partner" that is as heavy-handed as Google is a potential liability. They can and will make changes to their program, as they wish.

Having 3 or 4 solid competitors could work wonders for webmasters.

2:14 pm on Mar 16, 2005 (gmt 0)

10+ Year Member

If you display your AdSense with SSI you can change the whole site in minutes so site-wide testing is fast and easy.
2:18 pm on Mar 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I used PHP Includes, but it's the same idea. I can change all ads. I will probably do it domain by domain and see what happens. I'm sure there will be a way to squeeze more money of the pages this way.
2:23 pm on Mar 16, 2005 (gmt 0)

10+ Year Member

Personally, I'm very excited to start serving campaigns from different PPC vendors. I can't help but feeling that any day now I could get the dreaded "Google Renounces You!" e-mails (not that I have any reason to think so other than being scared by the vocal minority of unfortunate slobs who may have actually been booted for no conscious misbehaviour on their part).

Competition will be good for all the PPC enterprises. I don't subscribe to the doom and gloom view that the first reaction will be an overall lowering of publisher payouts -- the fact that new "long tail" PPC vendors are arriving on the scene is a testament to the fact that they've recognized the value of the publishers to the ad revenue model. If anything, I expect a short term bump in revenue once the competition starts in earnest.

I run a very modest website, and don't have very many pages that perform very highly, so I have some tough decisions ahead in terms of which performers to potentially &^**#-up with experimentation. But I know that on the long term I'm going to have options if I start to find one PPC vendor objectionable (or they start to find me so).

It's all good.

2:59 pm on Mar 16, 2005 (gmt 0)

10+ Year Member

I will drop google the first chance i get. Just reading a few threads today about members being kicked out for "invalid" clicks today with no explanation sours me to the whole adsense program. I suppose it could be the same with msn/yahoo, but any company that instills fear the way google has on many people in this forum makes me want to take my business elsewhere.
4:04 pm on Mar 16, 2005 (gmt 0)

Will you be shifting?

It's a bit early for people to speculate on that, isn't it?

Who knows what the other programs will offer, or what kinds of sites they're willing to accept?


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