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Blocking ads until desired ones show up?

     
3:53 am on Mar 14, 2005 (gmt 0)

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I have a site that gets really good visitors who are very prone to clicking ads. The ads directly pertaining to my content however are EXTREMELY low paying. I do have a good number of high paying keywords on these pages, but adsense obviously fills up their ads with the MOST relevant...I don't want the MOST relevant ads b/c they don't pay and my users will click on MUCH higher paying ads.

So, if i block all the ads that are low paying but directly about my content(same ones usually fill all my pages), then will the adsense mediabot go to the NEXT most relevant thing? I.e...will it search my page for other keywords that show up with prevalence? Has anyone tried this or does anyone have any guesses to how this would work? Theoretically, I assume it would work considering there a good number of high-paying keywords on these pages (but that are just overshadowed by my main theme) but you never know with adsense. Thoughts? And thanks so much everyone!

k

4:04 am on Mar 14, 2005 (gmt 0)

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If you block ads for being low paying, it is only going to show ads that pay even lower until finally it shows PSAs because you have blocked all the ads. Google is making money - they are obviously going to show the most expensive ads available for the keywords they feel your page is about.

You could also be a victim of smart pricing.

[webmasterworld.com...]
This thread is a good read if you are filtering ads because you want better paying ads to show up instead.

4:35 am on Mar 14, 2005 (gmt 0)

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I don't want the MOST relevant ads b/c they don't pay

This is really problematic and goes against the intent of the AdSense program. Keyword stuffing is not going to solve this.

If the advertiser sees clicks coming from content sites that are not relevant and not converting into sales, the advertiser will discontinue participating in content sites which hurts everyone.

7:29 am on Mar 14, 2005 (gmt 0)

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Blue_Fin,

The intent of the adsense program is to make money. To make money for google and for advertisers. The higher paying ads I am talking about would actually convert to MORE sales than the ones adsense is currently showing. And while the content isn't directly related to the ads I want shown, the audience that visits purchases these products (ads I want shown) more than any other demographic. It would honestly be a win-win situation, and thus so frustrating.

7:32 am on Mar 14, 2005 (gmt 0)

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The higher paying ads I am talking about would actually convert to MORE sales than the ones adsense is currently showing.

How exactly do you know that?

7:37 am on Mar 14, 2005 (gmt 0)

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I don't really want to get into specifics on my site, but if I did explain, it would be blatantly obvious...so lets just leave it at that.
7:42 am on Mar 14, 2005 (gmt 0)

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Many people here not only use adsense, but adwords too. With adwords, one can see what is converting and what is not. If you play games with the system you will lose. Trust me, this board is full of people that have tried and failed. Then they come back and say they didn't do anything wrong.

Just put the ads up there and leave them alone. If you're not making enough money from them, then leave the program and try direct advertising. That works for many people with special type sites like yours.

7:50 am on Mar 14, 2005 (gmt 0)

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Thanks Hutch,

When you say "direct advertising" do you mean just all affiliate programs?

7:53 am on Mar 14, 2005 (gmt 0)

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If you know of companies that fit your site, then reach out to them directly and make a deal. We have many companies that not only pay for sales, but many pay for clicks on some of our sites. Just remember that adsense works one way and other folks work other ways. Don't mess with the adsense system and you should be fine. Give it some time and higher paying ads will come your way if they are converting. That is one thing I am sure of. Good luck!
8:00 am on Mar 14, 2005 (gmt 0)

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So, if i block all the ads that are low paying

You'll probably shoot yourself in the foot, I hope you enjoy foot pain.

I recently added an extra ad space, a skyscraper, and it obviously invited lower priced ads based on the CTR/CPM I was seeing, but my overall REVENUE went UP!

Just because you block what YOU don't want, doesn't mean it's what your visitors don't want. You aren't the person looking for whatever they're looking for, let the audience sort it out and you'll probably see an increase and not a decrease.

No filtering worked wonders for me, try it.

8:08 am on Mar 14, 2005 (gmt 0)

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As an AdSense publisher, you have no way of knowing which clicks convert into sales unless you are in communication with your visitors and likely enticing clicks.
8:54 am on Mar 14, 2005 (gmt 0)

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Blue_Fin

Like I mentioned before, if I explained the site to you, it would be quite ostensible which ads convert better given my audience.

10:38 pm on Mar 14, 2005 (gmt 0)

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Over time GAd WILL test new related topics and if your readers indeed click on them and GAd looks upon the clicks and sees indeed they are 'good', you will notice a 'miraculous' almost overnight change in the ads to the better paying subject. - This assumes the overall CPM indeed increases because of the change. If it is simply higher PPC you're looking for, at the cost of lower CTR and CPM, then it won't happen. GAd ALWAYS OPTIMIZES FOR CPM FIRST, CTR SECOND, PPC LAST (or not at all).
If it is that 'obvious' of a connection between your page subject and the 'better converting keywords' why not work them into the text of the page in a logical manner, preferably near the ads? In general repeat them at least twice and put them in a header tag or bold if possible.
If you have a page about the related subject ALREADY, try some anchor text and a link to it from each of your other pages (this will help in the search engine ranking also). It's often amazing what words GAd will pick up on, even in links, especially if the difference in bid price is large. Often times its a nuisance and you end up with high-paying but off topic ads which noone clicks on. In general what others here are saying is true and GAd calculates the best paying combination of ads for you, but sometimes ads DO stick on bad terms and GAd needs a nudge over the bump in the road to renewed success.
The only time I would suggest filtering ads, (and yes I've done it) is if you use the preview tool and see that your 'preferred' topic is just out of reach of the top 4 or 8 or whatever you have showing. In that case filter only the LAST (lowest) ads of the undesired topic so ONE of the preferred topics show. The rest will follow if benficial.
I don't know your particular situation, but rather than filtering ads, filter your page text for any 'sticking' terms, at least temporarily. You can change it to a synonym or hyphenate, run it into the next word, or as some have suggested (and yes it works, but is not hereby recommended by me) convert the undesirable words to graphics. Also, give it time. After a month or two or three GAd 'senses' what your entire domain is about and will tend to move ads toward that overall topic (including newly added pages). If your site is truly related to this 'other' topic, why not add a few pages about this other topic to sway the algorithm to think about adding more ads about it throughout the site. I've noticed when GAd finds something that works very well on one page it will test it on others on your site too.

Good Luck,
Mike