Forum Moderators: martinibuster
How will adsense respond? Will they revise the terms to allow adsense and yahoo on the same page? Will they raise payouts across the board? Will they offer qualifying publishers the chance to be vetted and then enter into an adsense-plus arrangement that provides better terms, perhaps even a defined percentage?
I'm hoping they increase the money. Of course, to do that perhaps they'll have to start looking more closely at which sites in their content network they should give increased payouts to. And to do this can they really rely on something so hands-free and automated as "smart pricing"?
Over reliance on automation seems to be their achilles heel. This is why they have so many garbage adsense sites polluting the serps. This may also be the reason why publishers keep riding the crazy rollercoaster with these guys and why, as a result, adsense publishers consume as much xanax as they do.
On the subject of scrapers, a computer guy I know just complained that while searching for work-relevant info, a lot of what he ran into was adsense sites. He said he wouldn't have minded if they actually had SOME of the information he was looking for. But they didn't. All they had were useless, deadend links and scraped site descriptions. He gave up and went looking elsewhere, yahoo I think
In designing their program, we can be sure that Y will try and fill needs not satisfied by G. I would think that at the time their program comes out, it will offer more in most areas than AdSense in order to start drawing market share. They are also watching the mistakes of Kandoodle, and the others who are dying quickly.
Google is most certainly well aware of this and is probably already in the process of adding improvements across the board.
Those who stand to benefit the most will be the publishers.
MSN's search engine will continue to welcome all sites that have contextual advertising program code on them, including their own.
(just kidding -- LOL!)
We would see advertisers also getting the platformed being almost doubled.
Initially, when a huge set of publishers shift from G to Y, I see a few things happening to publishers that remain with G
1) the PSA might just vanish out and the adspace might become a bigger / hotter property. This MAY increase the EPC.
2) if G loses its share of advertisers, our total revenue may dip.
It may be too early to think that Y would have a similar type of program as G. Y might have a different set of rules to allow a publisher to join its program.
Are there any patents that will make it difficult for Yahoo to release a similar product?
If I were Google...
a) Yahoo! now have Overture and works with big sites ¿why them will need some (less than 1%) interesting and profitable but small niche sites
b) Google gets no "internal" traffic; Yahoo! gets some millions of users browsing his site
c) Google has no content; yahoo has some tens of thousand pages with content. They will try to make money with their own content: no need content network.
By the way, if your site has more than 30 million pageviews/month you can NOW join the Yahoo! network.
My prediction is that Google will ban sites from their index that have Yahoo!'s contextual advertising code on them and Yahoo! will ban sites from their index with AdSense code on them.
Well that would give me an easy solution. Check my referral logs and see who drives more traffic to each individual site.
More Google referrals - site stays with Adsense
More Yahoo referrals - site switches to Y-ads
More MSN referrals - site switches to MSN-ads
etc.
