Forum Moderators: martinibuster
HOWEVER, this particular audience is VERY likely to click on and purchase goods that have indeed much higher paying keywords. The problem: Can't get ads to display that target these high paying keywords thus can't get increased EPC.
I realize there is no set way to influence what google displays on your page, but I am truly wasting my audience who would still click 150x/day on keywords that pay the lower realm of x.xx/click... roughly 8-10xthe EPC I currently receive.
Is adding content with these particular higher paying keywords scattered throughout the only way to go about this? And in fact does this even work? Or must we simply give our fate to google's adsense algo? Thanks in advance everyone.
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I have not given up entirely, but I am switching half of my site to affilitate programs. It may not make any money, but I'm not making much anymore with Adsense and I am tired of having ads for "DOWNLOAD LATEST OUTSOURCE FOR FREE" and "CUSTOM MOUSEPADS" showing up...
For instance, mysite.com/ctvmdlocations/bridgeport.htm
I named the folder "ctvmdlocations" to give it more meaning and for use as a keyword, because that is exactly what people would type in the search.
And they do.. find my pages
However, it's a local thing, that only local people are looking for. But my Adsense shows other "vmd locations" in the whole United States, and the locals are not interested in the vmd locations in rest of the United States.
Now, I had VMD scattered as keywords throughout my pages. I tried to get rid of the VMD Adsense ads by removing every single instance of VMD on my pages, from the titles, from metas, everywhere. No Luck. I still get VMD location ads because of the url.
Therefore adsense is not on any of these pages, because they would not convert.
I would have to change the name of my folder to stop the ads.
No. I do not believe my CTR would fall. That was the point of my post. I have an audience that is really into a many of the things that have good money making keywords. Perhaps "artificial" in the most strict sense of the word, but very beneficial. My audience is highly interested in these related fields, but my content is not about these fields.
The point of advertising, is to reach a specific demographic that is likely to purchase your product. The place where you advertise is not as important as having the correct audience. I have the audience and it seems ridiculous that I can't use that.
So I guess it comes down to if anyone has any ideas as to what the google adsense algo searches besides keywords on your page? Would simply putting in these keywords into some content help?
Adding a paragraph on caviar is not likely to give you caviar ads because the search engines are sending traffic to your pages for toaster strudel.
The only thing that you can do is link to new caviar pages from your toaster strudel pages and hope that your visitors follow your links and then click on the targeted ads.
You are ranking for toaster strudel in Google, Yahoo and MSN.
This is because, in part, your content is about toaster strudel.
Google's mediabot shows toaster strudel ads.
Suddenly you change your content and put caviar info on the site.
Google's mediabot shows caviar ads.
After a couple of weeks, you stop ranking well for toaster strudel, but you don't rank for caviar - because caviar is a far more valuable term, and it is, say 50 times more competitive.
You end up with zero traffic.
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As far as URLs having more influence than the content on the page - I doubt it.
You are hearing one webmaster's anecdotal evidence and a conclusion based on her limited experience.
I would bet that making an additional page with the same content, with a different file name wouldn't make much of a difference.
I would guess that there just isn't that much ad inventory for her region.
One time, I put a copy of my site up on another server. The exact same pages. And completely, TOTALLY different ads appeared. Instead of the usual consulting and outsourcing ads, the entire site was suddenly filled with ads for car washing services and car washing products.
So perhaps there is something involved in the path name on some sort of level.