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Choosing keywords to influence ads

         

alphacooler

9:25 pm on Mar 11, 2005 (gmt 0)

10+ Year Member



Say I have a site that gets 150 clicks a day, but yet only yields in the upper range of $x.xx/day. Obviously the displayed ads are targeting some VERY low paying keywords.

HOWEVER, this particular audience is VERY likely to click on and purchase goods that have indeed much higher paying keywords. The problem: Can't get ads to display that target these high paying keywords thus can't get increased EPC.

I realize there is no set way to influence what google displays on your page, but I am truly wasting my audience who would still click 150x/day on keywords that pay the lower realm of x.xx/click... roughly 8-10xthe EPC I currently receive.

Is adding content with these particular higher paying keywords scattered throughout the only way to go about this? And in fact does this even work? Or must we simply give our fate to google's adsense algo? Thanks in advance everyone.

k

doingthistoolong

10:01 pm on Mar 11, 2005 (gmt 0)

10+ Year Member



I have exactly the same issue - my main issue, indeed with Adsense. Very high demographics, and ads that are just totally bogus. I have tried filtering, but other useless ads keep replacing them.

I have not given up entirely, but I am switching half of my site to affilitate programs. It may not make any money, but I'm not making much anymore with Adsense and I am tired of having ads for "DOWNLOAD LATEST OUTSOURCE FOR FREE" and "CUSTOM MOUSEPADS" showing up...

doingthistoolong

10:28 pm on Mar 11, 2005 (gmt 0)

10+ Year Member



BTW - someone correct me if I am wrong...

If AdSense consistently puts useless ads on your page, is it not a way for it to be telling you "I don't understand this page".

Think of language translator programs, and the often ridiculous job they do...

tebrino

11:47 pm on Mar 11, 2005 (gmt 0)

10+ Year Member



If you try to artificially attract higher paying untargeted ads your CTR will drop and you will end with lower earnings. On the other hand, if your audience is so good, you should try to sell them something and earn much more cash than from Adsense.

mike schmitz

12:27 am on Mar 12, 2005 (gmt 0)

10+ Year Member



I have had much better luck getting better targeting on my pages through better URL contruction than keyword spamming.

M

Abramson

12:48 am on Mar 12, 2005 (gmt 0)

10+ Year Member



Can you define "better url construction"?

Sweet Cognac

1:18 am on Mar 12, 2005 (gmt 0)

10+ Year Member



I think I know exactly what Mike means. I construct my URLS to be meaningful. But it has turned out to be a mistake for me.

For instance, mysite.com/ctvmdlocations/bridgeport.htm

I named the folder "ctvmdlocations" to give it more meaning and for use as a keyword, because that is exactly what people would type in the search.

And they do.. find my pages

However, it's a local thing, that only local people are looking for. But my Adsense shows other "vmd locations" in the whole United States, and the locals are not interested in the vmd locations in rest of the United States.

Now, I had VMD scattered as keywords throughout my pages. I tried to get rid of the VMD Adsense ads by removing every single instance of VMD on my pages, from the titles, from metas, everywhere. No Luck. I still get VMD location ads because of the url.

Therefore adsense is not on any of these pages, because they would not convert.

I would have to change the name of my folder to stop the ads.

alphacooler

1:29 am on Mar 12, 2005 (gmt 0)

10+ Year Member



tebrino,

No. I do not believe my CTR would fall. That was the point of my post. I have an audience that is really into a many of the things that have good money making keywords. Perhaps "artificial" in the most strict sense of the word, but very beneficial. My audience is highly interested in these related fields, but my content is not about these fields.

The point of advertising, is to reach a specific demographic that is likely to purchase your product. The place where you advertise is not as important as having the correct audience. I have the audience and it seems ridiculous that I can't use that.

So I guess it comes down to if anyone has any ideas as to what the google adsense algo searches besides keywords on your page? Would simply putting in these keywords into some content help?

PatrickDeese

1:44 am on Mar 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you have a page on toaster strudel, you won't get ads for caviar.

Adding a paragraph on caviar is not likely to give you caviar ads because the search engines are sending traffic to your pages for toaster strudel.

The only thing that you can do is link to new caviar pages from your toaster strudel pages and hope that your visitors follow your links and then click on the targeted ads.

alphacooler

4:46 am on Mar 12, 2005 (gmt 0)

10+ Year Member



so then what people type into SE's to get to your page strongly influences the ads displayed by google? how would you weigh this against content/keywords?

entropicus

11:40 am on Mar 12, 2005 (gmt 0)

10+ Year Member



So, what Sweet Cognac is essentially suggesting is that the naming conventions of directories/URLs actually have more influence on the targeting than any embedded words in the content text?

PatrickDeese

5:01 pm on Mar 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let me try again.

You are ranking for toaster strudel in Google, Yahoo and MSN.

This is because, in part, your content is about toaster strudel.

Google's mediabot shows toaster strudel ads.

Suddenly you change your content and put caviar info on the site.

Google's mediabot shows caviar ads.

After a couple of weeks, you stop ranking well for toaster strudel, but you don't rank for caviar - because caviar is a far more valuable term, and it is, say 50 times more competitive.

You end up with zero traffic.

--

As far as URLs having more influence than the content on the page - I doubt it.

You are hearing one webmaster's anecdotal evidence and a conclusion based on her limited experience.

I would bet that making an additional page with the same content, with a different file name wouldn't make much of a difference.

I would guess that there just isn't that much ad inventory for her region.

doingthistoolong

6:13 pm on Mar 12, 2005 (gmt 0)

10+ Year Member



One very strange thing though...

One time, I put a copy of my site up on another server. The exact same pages. And completely, TOTALLY different ads appeared. Instead of the usual consulting and outsourcing ads, the entire site was suddenly filled with ads for car washing services and car washing products.

So perhaps there is something involved in the path name on some sort of level.

PatrickDeese

7:15 pm on Mar 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> One time, I put a copy of my site up on another server.

Let me guess - the new domain was car related?

If the mediabot hasn't crawled a page yet, it will show ads for the main topic of the site.

arrowman

1:58 am on Mar 13, 2005 (gmt 0)

10+ Year Member



HOWEVER, this particular audience is VERY likely to click on and purchase goods that have indeed much higher paying keywords.

Well then, write articles about these higher paying topics. Write tutorials, make a resource directory. Do something!

HughMungus

2:06 am on Mar 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One thing I've seen is adding the word you want ads for right above the ad block. Seems to work on the site I saw it on.

alphacooler

7:22 am on Mar 13, 2005 (gmt 0)

10+ Year Member



I've also heard that words right above and below the adblock help determine ads, but I find this hard to believe. Google's mediabot is def. smarter than this.