pagerank and page impressions

newbie question about correlation btwn pagerank + page impressions

[entropicus]

I have a newbie question about correlation between pagerank and page impressions:

Say you have a pagerank of five, but (hypothetically) you have about 3,000 page impressions a day, the impressions seem very low for a fair PR -- is there a connection between the two?

Does increasing page impressions just boil down to traffic?

what would be a ballpark good clickthrough daily avg, for (those hypothetical) 3,000 page imps a day?

[JamesR3]

The question, as you have posed it, has no real answer. PR is not directly related to traffic. Of course, given higher PR you expect higher visibility in Google, and therefore increased traffic. So, I'm sure there is a correlation. But, you industry, your particular site content, where your links are from, and many other factors, are going to influence the amount of traffic you receive so much as to make any generalizations worthless.

[jetteroheller]

In the old days when Google worked like the theories about Google, maybe until March 2004, my theorie was the a big site well indexed for many different search queries would receive because of better search results about the double traffic for one page rank higher.

This was based on my experience with about 30 client sites.

In the old days, I had also a theorie about calculating the page rank by the links.

Add together all the links

PR power 5
_____________________
number of links on the page

The sum of all links logarithm base 5

This is also a historical formel working only in the old days when Google worked like the theories about Google.

[entropicus]

So, traffic can cause PR, but not necessarily the other way around, I guess.

What would be regarded a good, average clickthrough/page impression ratio?

[europeforvisitors]

What would be regarded a good, average clickthrough/page impression ratio?

It depends on your topic, type of content, audience, and many other factors.

In short, the question can't be answered with any degree of accuracy.

[jetteroheller]

[ It depends on your topic, type of content, audience, and many other factors. ]

Actual I have several sites with the same layout, same colors, the same positions for the ads, only different themes.

The difference from the best to the worst CTR on this sites is 1:7

[JamesR3]

So, traffic can cause PR, but not necessarily the other way around, I guess.

No. Not at all. PR causes PR. If you had links from a PR 10 site, you would have a lot of PR, but whether that got you traffic or not would depend on whether anyone was viewing that particular link on the PR 10 site, and whether your own site, via it's content in conjunction with the PR, and factoring in your industry demographics, had decent search engine visibility.

PR is a complex topic that has been the subject of some excellent discussions on webmasterworld. Try searching for threads on it if you really want to understand it.

[entropicus]

Thanks lots for the advice -- this business of PR is a complex one. I am not going to get too hung up on it -- it doesnt seem worth it.

The target market I guess is the biggest variable -- if one site provides niche info on a very small market/small traffic, say some specialized real estate or investment info, it could make more CPM than a site that offers freebies -- but has tons of traffic.
In the first case, the visitor is coming to the site, looking for something that costs money anyways.

[frox]

Yes, CTR varies greately, mainly dependig from the nature of your site and its contents.

The fact is that there is another even "wilder" variable, that is the CPC of each click (how much the advertiser wants to pay for each click, and therefore how much you get).

The advertisers pay for each click a sum that varies from 0.05 to several dollars. The sky is the limit (there are cases of $7-15 per click), but I myself am running a few adwords campaign for my clients where I cannot get any click for less than $1.50-$2.00
(publishers only get an unknown percentage of these amounts)

On small-scale sites with click counts in the order of XX, a single high-priced click can significantly change your day.

A sudden variation on the earning should not excite you (or depress you) too much..

EDIT:
Now that I see the channel data for wednesday
I have an extra tiny site (*** impressions, * clicks). tuesday it gave $0.22, wednesday it gave $5.05 with one click less. Go figure what they clicked on!

[entropicus]

This raises another green question to me:

is there anyway to tell at the end of the day, how much each click was worth? So far, all I have done is just averaged $/number of clicks.

So, if you could determine the payout of each click, you could filter the lower paying ones out?

[frox]

No, there is no way to really know the cost of each click.

Also, the cost of each click is not fixed per each ad, because smart pricing gets in the way...

so the same ad clicked on the same page could pay you more or less...