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Must be an anomaly based on a low number of sites you have running adsense, or the kind of websites you have, or their traffic. Occasional reports like this happen but overall it seems most of us are still downtrending.
joined:Oct 27, 2001
I just hope it is not fraud related!
My traffic is increasing, Adsense is phenomenal, aff programs converting very well.
hope this trend continues...
its 5pm my time and i've already reached the number of clicks i get on a normal day - I'm at about 150% revenue higher than my highest day, and the day isn't even over. At first I thought, great day!..but then when I looked at the numbers just now I got scared that I may have been a target of click fraud, I was about to post something to that effect when I ran into your message..
I dont know waht to make of it, but it's semi comforting to know im not the only one. Not only I'm getting more clicks, but those clicks seem to be worth more as well. My high days are usually over the weekends, but today is being exeptional. What about you?
But I've given up looking at AdSense stats on anything but rolling monthly or two-weekly averages. I guess if I got something way out of normal - a 10x spike - I'd start worrying about some kind of problem, but otherwise I treat daily spikes as just noise.
Friday was pretty good, and today is just on the high side of average. Nothing to get excited or depressed about--everything's in the normal range.
Actually this entire weekend has been rather good. Starting on Friday though 1pm est Sunday for me - and weekends are almost always my worst days. My click through rate is up about 2 percentage points and effective CPM is up by $5. EFV mentioned it's on the high side of normal, which is fine and dandy. Unless, we are now re-defining the normal range. I always enjoy seeing an up tick in "the numbers", especially when it's the earnings column. Even little moves in numbers can do rather amazing things for the bottom line, especially if one has a fair amount of site visitors.
Even with a small improvement in numbers, a small time but full time webmaster might generate an extra $50-$100/day in revenue - 'gratis'. Nothing to go celebrate about but even at $50/day it's $1,500/month or $18,000/year to one's bottom line. I'll take that...time will tell.
For those interested you can improve your bottom line like this example above simply by optimizing the location of ads on your site. I remember when the new ad formats came out and I was testing formats and ad slots - it's amazing what placement can do for the bottom line.
joined:Oct 27, 2001
EFV mentioned it's on the high side of normal, which is fine and dandy. Unless, we are now re-defining the normal range.
It's 2:05 p.m. Sunday, Google time, and my Sunday EPC and CPM are way above normal. I don't expect those numbers to hold, though. Impressions are likely to catch up at some point, and it'll turn to be an okay day but not worthy of a Champagne-and-caviar party. And tomorrow the numbers may be below average. As others have said, it's the long-term trends that count.
CTR down 75% from last month...
PPC down about 75% too!
Earnings off 95% so far in March compared to February, which was not quite as good as January....
[and this with stable or higher traffic, the same advertisers and actually more content pages]
Still smiling though!