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Am I allowed to benefit from this?

     
7:57 pm on Feb 28, 2005 (gmt 0)

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I'm about to launch my 3rd website: theme based on a popular film. Anyway, I've written the content and added adsense to each page. Now although my website is about a film, the webpage that I think will be most visited features a detailed article about a submarine* that features in the movie.

However now I've uploaded the site, that webpage in particular is displaying ADSENSE ADS about buying Submarines. I've checked on Overture Keyword Pricing Tool, and the adds (there is lots of them) bid from $13-$24 each!

I launch my website next Monday, and a fellow webmaster from a similar movie site has agreed to feature my new website on his homepage and forum. He tells me to expect around 3000 uniques over 7 days. My concern is if say 50 users click through to adsense submarine adds, I could generate $600+ in one week.

I don't think the advertisers would be happy as obviously no-one who clicks onto the Submarine adds wants to buy one. What should I do? I don't want to get banned from Adsense but I could sure do with the revenue.

*PS - I used Submarine as an example

8:03 pm on Feb 28, 2005 (gmt 0)

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Until I read the "PS", I was going to say not to worry about it. No one is going to click on a link to buy a submarine. lol

Anyway, Adsense chooses which adds to show. I can't see how it could be your fault. If you still feel bad, try to make your site more keyword focused on another word.

8:04 pm on Feb 28, 2005 (gmt 0)

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There is no way in comparing Overture bids to Adwords bids. The clicks might as well be worth $0.05.
8:17 pm on Feb 28, 2005 (gmt 0)

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Xeal_PM --- Yeah its kinda funny. I know people won't wanna buy a submarine but my user base is young and the Adds feature in the article stand out. I have to use Adsense as Amazon converts so poorly for this movie. The other problem I have about the 'keyword' is the article is written in detail about this submarine, there is no way I can remove the word (its used more than 20 times).

Bddmed --- True about Overture being different. But I have hovered the mouse over these links and then typed in the URL Direct. These submarines cost over $300k and there doesn't seem to be an .aff program. They are more popular than a submarine and so there seems to be a lot of rivarly. I won't reveal what it is because I don't want spammers targeting the niche.

As Xeal_PM says, Adsense decides what to show on my page so I may just run them and see what happens. I'll blame Xeal_PM if I get banned... :-)

8:36 pm on Feb 28, 2005 (gmt 0)

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I'm sure it goes without saying, but if the money is really that good on those clicks you had better get the heck off this board and build a web site dedicated to the niche ASAP!

Good Luck!

Freq---

8:36 pm on Feb 28, 2005 (gmt 0)

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You don't need to feel bad about it. You have created a site about a movie, it isn't your fault that Adsense is showing high priced ads.

And besides Overture and Adsense are totally different. There is even a huge difference between the content and the search Adsense service. So there is a good chance that those keywords will only earn you a few bucks or less.

Anyway don't forget to keep us updated ;-)

10:45 pm on Feb 28, 2005 (gmt 0)

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Put those adsense ads right in the center of the content and maybe you'll get 1000 clicks. Then may you can drive (I mean buy) one of those submarines.
11:44 pm on Feb 28, 2005 (gmt 0)

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carpe diem...

if the site has original content then G won't complain. Somebody has to serve those high paying ads for them.

1:05 am on Mar 1, 2005 (gmt 0)

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Ferraris don't sell that quick but people still like to check out the ad ,.... if you get the meaning.
Just play it fair
1:33 am on Mar 1, 2005 (gmt 0)

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It's cost of business in high ticket selling...

When I was in high school I remember once sending away for a Mercedes Benz brochure. Not only couldn't I possibly afford one, I couldn't even drive.

Well, an MB dealer was given my name and phone number and kept calling my house - about once a week - and I was always out when he called - and my mother would simply take a phone number. I had no idea what to say, so I stupidly never called him back.

Well, a teacher of mine was a pilot and used to take me up once in a while - and of course the MB dealer called one of those days and my mother told him "I'm sorry he's having flying lessons today".

Well, now the calls came EVERY DAY...

1:54 am on Mar 1, 2005 (gmt 0)

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doingthistoolong,

The answer to the mercedes dealer was simple "I'm sorry, I already purchased a porsche instead, the mercedes was just too conserative and underpowered to suit my current needs" :)

4:22 am on Mar 1, 2005 (gmt 0)

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Don't sweat it. Companies making a $100K on a sale are happy to pay for a few hundred lookie-loos browsing their site in the hopes of one single purchaser. If the keyword didn't convert at all, they'd drop the ads. See Lawyers, mortgage brokers, etc... for examples of this.

I have one particular keyword that I bid on as an adwords user that while it has a CTR of 1%, only converts about 0.1% (or one out of a thousand clicks) of the people who click on it. With the low traffic on that keyword, that means I might see a sale on that keyword once every couple of months. Of course, I still average a few hundred bucks profit every month after expenses on that keyword, so I'm not about to drop the campaign, even though by some "objective" criteria the campaign simply isn't converting.