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Adsense and hidden text

...you know this was coming.

     
1:24 am on Sep 3, 2003 (gmt 0)

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Now that Google allows you to customize the look and feel of the ads, I have seen sites where the "text description" of the ad has been hidden by making it the same color as the background.

So you see the links, some blank space around and a "Ads by Google" link. I wonder what it does to the CTR...because I can't see much of a reason for doing this.

2:37 am on Sept 3, 2003 (gmt 0)

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>some blank space around and a "Ads by Google" link

You can't make the "Ads by Google" link the same color as the background. ;-)

3:03 am on Sept 3, 2003 (gmt 0)

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div01,

I contacted Google AdSense regarding this very thing. Even gave then the link to the site I found.

They responded with .... is an acceptable use .....

I couldn't believe it, but that was their response.

3:28 am on Sept 3, 2003 (gmt 0)

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Linkshark, sounds like he/she said the "Ads by Google" link was visible :)
So you see the links, some blank space around and a "Ads by Google" link.

I wonder what it does to the CTR?

My money's on the CTR increasing on the right kind of site. Make it look like an internal link--worth testing.

They responded with .... is an acceptable use .....

Wow, I thought they'd act, gives credibility to an increased CTR. :)

3:50 am on Sept 3, 2003 (gmt 0)

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What exactly gets hidden? From looking at an AdSense block, each ad looks like:

Headline
Promotional Text Promotional Text
Promotional Text Promotional Text
http://www.example.com/

Are they hiding both the "Promotional Text" part _and_ the URL, leaving only the Headline?

8:57 am on Sept 3, 2003 (gmt 0)

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I'm not really confortable with it, but it's something that needs to be tried out.

So now I'm hiding the background, the frame border and the visible URL. The only visible elements are the Headline and the description text (And of course, Ads by Google)

3:02 pm on Sept 3, 2003 (gmt 0)

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Linkshark, sounds like he/she said the "Ads by Google" link was visible :)

Yeah I was half joking. You know everyone would phantom the "ads by google" link if they could. Would be pretty stupid for google to allow their branding link to be the same color as the background.

3:10 pm on Sept 3, 2003 (gmt 0)

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You know everyone would phantom the "ads by google" link if they could.

Well I wouldn't, for one. Visitors to my site, when they're done, click on the Adsense ads with great enthusiasm. I believe that part of the reason for this is that the 'Ads by Google' slogan gives the ads a lot of credibility. Make the ads anonymous, and you are more likely to lose clickthroughs than gain them.

3:11 pm on Sept 3, 2003 (gmt 0)

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Are they hiding both the "Promotional Text" part _and_ the URL, leaving only the Headline?

That is correct. So the ad looks something like;

Cheap Widgets



Cheap Widgets 2



etc...

The "Ads by Google" text is still there...but seems to fade into the noise.

3:16 pm on Sept 3, 2003 (gmt 0)

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Well I guess not everyone would do it. Doesn't matter to me if it's there or not. I don't try to hide it, but it can be done anyhow.

Just launch the adsense code in a smaller Iframe and effectively hide the ads by google link. Say the 468x60 adsense code launched in a 468x54 iframe.

1:36 am on Sept 5, 2003 (gmt 0)

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seems kind of spammy :dunno
4:05 am on Sept 5, 2003 (gmt 0)

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Just launch the adsense code in a smaller Iframe and effectively hide the ads by google link. Say the 468x60 adsense code launched in a 468x54 iframe.

According to the Google Adsense TOS you can't modify the code they provide, so you would risk being removed if you tried that.

8:06 am on Sept 5, 2003 (gmt 0)

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When I read "Adsense and Hidden Text ...you knew it was coming" i immediately thought of hiding text underneath my adsense space. Guess that would be bad, huh?;)
2:21 pm on Sept 5, 2003 (gmt 0)

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According to the Google Adsense TOS you can't modify the code they provide, so you would risk being removed if you tried that.

It doesn't require any modification of adsense code. I don't do it on my sites, just pointing out that it can be done.

8:38 pm on Sept 5, 2003 (gmt 0)

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Linkshark, when you mentioned iframe, I thought you were talking about the actual Google coding that is in an iframe ... with the following code, and you meant changing the google_ad_height ... mea culpa, sorry.

<script type="text/javascript"><!--
google_ad_client = "pub-xxxxxxxxxxxxxxx";
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = "468x60_as";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>