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Having given your visitors more pages to navigate through (instead of having ads as the only exit option), a higher percentage of your click-throughs will now - ideally - be qualified prospects for your advertisers.
If Smart Pricing can detect this, you may end up earning more per click. But Smart Pricing doesn't seem to work in realtime... I have an idea I am seeing my PPC rates re-evaluated on a monthly basis.
All speculation of course.
[edited by: ronin at 9:23 pm (utc) on Feb. 24, 2005]
1) They optimize given on the new/current content
2) They re-optimize depending on what sort of ads are clicked.
Usually a few weeks after changing sites my CTR goes up again and so do my overall earnings, but usually just after changing a site significally the income/CTR is down.
Even if the click rate doesn't get up to the click through rate of the single item pages the informative page gives your business a base and people may even link to it improving your PR. So no matter how it does with adsense it should be good for your business.
>>Usually a few weeks after changing sites my CTR goes up again<<
Interesting. That would explain what I've experienced with new pages.