Forum Moderators: martinibuster
Another small tweak was carried out on another page, still remaining on topic and again the revenue leapt up, this time from the depths of despair to something quite respectable.
Does any one else do this? Is it allowed in the terms?
* Edit * Now you've got me thinking, what kind of difference would you get with English vs. US spelling?
Then I check this pages why there are not enough ads to show up.
Sometimes, I add some words to the page to make other ads possible.
Sometimes if we notice the ads sticking on an invalid term, we'll delete the word, combine it with the following word, or make a graphic for it. A classic example is a rather long page we had which had the word "menu" linked at the top of each subsection to let readers get back to the clickable menu at the top. With the word repeated so many times the ads started coming up consistantly about 'Windows Menus Tools' or 'restaurant menu covers'. Drove us crazy for a while trying to figure out why these stupid ads were showing up on a totally unrelated page. Changed the link to a graphic and the ad problem went away.
It also helps to go to other PPCs (like overture - click on the free sponsored bids tool) and see what terms advertisers are actually bidding the most on. You may be surprised. Likewise you can just click on the GAd preview tool and see how many ads, relatively, there are for each variation. More ads usually means more competition and higher bids.
Know what you mean about dumb ads one of my pages has products that are trimmed with Lace, its the only word that appears in throughout that page. Guess what?
I get ads for lace this and that which is way off topic.
