CPM Up

Is google listening or an affect of allegra?

[bts111]

My CPM is way up and has been for the last 5 days or more : )

Is google listening to the complaints of members in this forum?

or

Are advertisers having to raise their CPC due to allegra?

Any theories welcome...

[no9t9]

my CPM,EPC still going down.

[europeforvisitors]

It could be any number of factors: seasonal demand, the quality of ad targeting, "smart pricing" adjustments, and so on.

I'm having a good month, too, and--like you--I've seen a significant jump in effective CPM over the last five days. EPC is up, but so is CTR, so I'm guessing that ad targeting may have something to do with it.