Forum Moderators: martinibuster
Remember, 40% of Google's revenues are coming from their publishers.
It's just a matter of time until Yahoo, or another emerging PPC company will come out and will be paying higher than Google.
Any recommendation besides Google Adsense?
Google has the biggest sales outlet for AdWords
Google has the best possibilities to discover click froud.
So Google has the best possibility to pay the highest possible to their AdSense partners.
Any recommendation besides Google Adsense?
If you mean for professional web sites, then yes. Try Fastclick and Casale. These are not concerned with "text link" advertising, but rather with real advertising - leaderboards, skyscrapers and the like, and pay real monies to publishers.
Matt
Read: [webmasterworld.com...]
No. Ad Sense is still the best for novices. (You wouldn't be asking this question if you were an aff aficionado.)
Regarding your 'sucked up' comment, I do think that we all must realize that this content ad market will move toward lower EPC.
Understand this, we (publishers) have not been tested yet. The idea of charging what the market can bare is as old as the hills and Google will do it to us publishers eventually.
We will be pushed to the lowest possible payout, thats when people stop participating, and G will know the bargaining threshold. We are in the infancy of content ad price structure.
If you mean for professional web sites, then yes. Try Fastclick and Casale. These are not concerned with "text link" advertising, but rather with real advertising - leaderboards, skyscrapers and the like, and pay real monies to publishers.
"Real" advertising? As in run-of-network banners for dating services and credit cards?
The traditional banner networks are fine for high-traffic general-interest sites (where contextual ads tend to perform poorly), but they can't begin to compete with AdSense on niche sites in profitable categories--whether in terms of CPM, relevance to content, or usefulness to visitors.
As for "professional Web sites," THE WASHINGTON POST and THE NEW YORK TIMES both use AdSense. Surely you don't mean to suggest that washingtonpost.com and nytimes.com are owned or operated by amateurs? :-)
can't begin to compete with AdSense on niche sites in profitable categories
I have a profitable site that attracts a lot of visitors who buy things through my affiliate links -- sometimes expensive things -- but the site doesn't work well with Adsense because Adsense is fixated on keywords and ignores my site's overall category and the types of visitors it attracts. For instance, educational ads work well with my site, but Adsense doesn't seem to see that.
However, I do great with Fastclick, which offers some very nice ads that fit great with my site's content. And I don't allow any ad on my site that's even remotely scummy. I have to spend a long time going through the Fastclick ads to find the ones I'll allow on the site (it's worse with Casale, which has very few non-scummy ads), but that's a lot more control than Google allows over ad content.
It's not one-size-fits all; you have to try different things to find what works with your site.
Google has the best possibilities to discover click froud.
How so?
Adsense can't always tell what a site's category is at all, so it really only works with certain types of sites that use the keywords it likes.
....It's not one-size-fits all; you have to try different things to find what works with your site.
Exactly. If AdSense doesn't work for a publisher, the publisher should look for something that does. (It works beautifully for me, because it lets me monetize subtopics that don't lend themselves to affiliate sales or other sources of revenue. But another publisher might be better off with FastClick, Commission Junction, or even Amazon.com--which has always been a bust for me but apparently does quite well on some sites.)
