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Now our weekend CPC is higher than weekdays and earnings almost on par though traffic is lower. I notice that stats of prior days hardly change (if any) after the close of each day.
Perhaps Google now reconciles/adjusts stats over the weekend rather updating each day, making the weekend look more active than it really is. Just speculation.
joined:Oct 27, 2001
I do find it interesting that the difference between traffic on Mondays and Tuesdays (normally my busiest days) and on weekends is no longer as extreme as it once was. I don't know why this is true, but I wonder if it's the result of more people having broadband. When people have high-speed 24x7 connections at home, they may be more inclined to research trips with their own PCs and not just at work.
Also of note, since my number of visitors per day were dessimated (-60%) with allegra update, CPM has increased so earnings are down only 30%.
My site is technical help site.
Just a guess anyways... but my sites also get less traffic on the weekend but have higher CPM.