Is something wrong with AdSense today?

my revenue is up! what happened?

[martingale]

Just wondering if Anyone else noticing a sharp improvement in overall Adsense performance.

January was an average month for me, but I have noticed a sharp increase on all fronts since the beginning of Feb., even though it's just a few days. Page impressions are on target, but CTR is up approx 1.2% and "effective CPM" is up by almost 40%. EPC has nearly tripled. Traffic on my site hasn't changed much, but I did notice better targetting ads all of a sudden, for no reason, I have not updated my content recently! Is there any major adsense update going on? Something is wrong with AdSense!

Why don't we see more threads like this one? :-)

[Palehorse]

Yes, it is dramtically up, but it is always up at the beginning of the month then slowly tapers down, so far though it is still tapering up, which is delightfully strange.

:)

[ownerrim]

you're in one camp. however, there's the "other camp" in which publishers are seeing steep declines.

[webmasterworld.com...]

[Marcia]

I got tanked yesterday, so I'm also wondering what's going on.

[taps]

I see a sharp increase since yesterday. However due to Allegra [webmasterworld.com] my impressions are still down at a quarter of normal.

But at least there is some hope.

[europeforvisitors]

I'm having a good month so far, too. AdSense trends appear to be favorable, but the the Allegra update to Google Search is the biggest contributor: My traffic has climbed by about 30% since the update began.

[androidtech]

efv,

Why is it called the Allegra update? (sounds like an OTC medication).

I searched Google and the two relevant results I could find on WebMaster World led to 404 pages, and there was no cached results (weird). "site search" come up with nothing too.

Thanks.

[freeflight2]

I don't see any changes which could not be explained by the recent "Allegra" update - keep in mind that even if you get the same amount of traffic you might get a different audience, users coming to your site with different keywords etc.