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Is this a permanent policy change, that earnings declined that much? It's like, G was holding only the 35% before, but it's now holding 65%.
or... is that something that the tax being to be paid by G equally distributed over all of us :)
are we fools for acting like beggars before the AdSense altar taking whatever scraps they throw at us?
To keep at the same level one has to keep on increasing impressions and clicks and possibly look at other avenues. I definitely would not like to see Adsense losing the high estime that has achieved within the publishers circles.
I understand that to keep advertisers happy,from time to time changes need to be implemented, therefore, allthough not pleased about it I trust Google knows best.
BTW, don't assume that all publishers are seeing a drop in CTR, CPM, or total earnings. That isn't the case.
I have many different web sites.
One web site for example about heat recovery from waste air hat their highest income at very cold winter days.
On a hot summer day maybe only 15% income compared to a cold winter day.
So this discussion is not like compairing apples and pears, because apples and pears are at last very similar fruits.
I could make such a disussion all alone with me alone.
The erarings are down
No the earnings are up
I could post as many oppinions as I have different web sites.
However, one statistic measure you can take is the percentage of forum thread headlines that are related to "down days". As far as I can see there has been a significant increase in the number and average length of these threads since January of this year.
On the other hand, we've seen hardly any "My account has been cancelled for invalid clicks" threads lately, so are we to assume that (a) click fraud has ceased, (b) Google is no longer terminating accounts for invalid clicks, or (c) publishers whose accounts have been closed no longer post in this forum?
Also, for every loser there may be a winner, but most forum posts are by Webmasters who are feeling pain. The Google News forum is proof of this: Every time there's a Google update, there are dozens of "My traffic has been decimated!" posts for every one that says "My traffic has gone up by X percent." We hardly ever hear from the Webmasters whose sites have jumped from obscurity into the top 10 on the SERPs.
It may well be that changes by Google or in the marketplace are hurting the revenues of many AdSense publishers. But even if that's true, it doesn't follow that Google is doing something sinister, or that the changes aren't necessary or inevitable. For example, last year's introduction of "smart pricing" hurt many publishers financially, but it was necessary to ensure the viability of the content network.
Change happens. Sometimes it works in your favor; sometimes it doesn't. (Example: AskJeeves used to be my biggest referrer, and then my AskJeeves referrals disappeared almost overnight. I have no idea what happened, but in the long run it hasn't mattered even though the loss of traffic was painful at the time.)
It is an invitation for the drop in your share. If you make tons of money, keep it as secret and do not brag about it to ANYONE! Just enjoy your extra money.
No disagreement there. Google sets the autopilot (algo) and the autopilot flies.
However, the adsense promgram is starting to become somewhat renowned among webmasters when it comes to these very sudden and, in some cases (depending on whose site we're talking about), fairly dramatic changes.
Uncertainty (that thing that ruins your breakfast or keeps you up past your bedtime) is part and parcel of trying to develop internet revenue streams, but adsense seems to be making a mantra of it.
When a true competitor takes the field (I'll quote ross perot), "you're going to hear this big sucking sound" of webmasters hustling to replace adsense (at least to try things out)
Of course....this would happen anyway. But many will be gleeful over the prospect of finding greener grass over the septic tank.
However, I have been getting half the eCPM that I usually do. I can't really see why, so I emailed adsense. I got a reply from the Google fortune cookie generator (an email with little relevance to specifics asked). I'm wondering if there was a grain of truth in the reply or not!
Basically they said that it could be down to one or many factors, but they did mention unproductive banners might bring down the bid price. This sort of makes sense as I've added a couple of extra's that are not very productive, and I am working on a new site that as yet I haven't publicised but it has banners on. So I'm getting some banner loads that are unproductive financially.
However, I'm not too sure if it's true or not, as my earnings weren't really affected for a while after adding the banners until the start of this month.
Also I had a good day yesterday! Iv'e removed the extra banners, but bottom line is I still don't have a clue and nor do they! If they do, they 'aint saying.
1) Google changed their static banner policy and now rotates the units in a banner.
Note on this: That was maybe because some people wanted it to be that way and they wrote Google, thinking making it that way will increase Click-thru rates. Good..
2) Google changed their ad serving policy, so,
especially for pages those having only a 234x60 banner:
Think that normally there was always one ad "stuck" there because it was paying the highest bid, but now most, maybe all the advertisers rotate in this same slot.
What is the result?
Result is -I think- any or just a few increase in the CTR, but lowered earnings as:
*before, the advertiser who was paying "10" money was always having that slot
*but now advertisers paying "2" money are there, too.
What is the negative effect of this?
The negative effect is that -I believe- every web page has a click generating capacity, let's say 40 +/- 5clicks /day.
Normally you were making 10 money x 40 clicks a day, but now you make 3 money x 40 clicks a day
It's 120 instead of 400 :)
It's that bad..
I will write what I have noticed with 160x600 skyscrapers after eating something :) Just don't miss it as what I have noticed is just doesn't really make any sense.
P.S. My CPM/Income has been down from 1/3 to 1/2 since Jan 28 but contrarily my traffic, clicks and impressions are excellent overall.
[edited by: trader at 5:52 pm (utc) on Feb. 8, 2005]
OK, now the most important part..cause I think 234x60 is not an ad unit that is used as much as the others, but 160x600 skyscrapers that I will talk about now, is used by most of you, I believe.
1) you have a page on your website with an article on it.
2) the page is 1024x1000, meaning the article goes down 1000 pixels of the page.
3) You have an AdSense ad on the LEFT of the page beginning from the TOP - an ad that is 160x600 skyscraper, having 5 units in it.
4) Assuming it is Dec04 or Jan05, you have all the units full, meaning you all have ads there (because Google crawled your page and you have 7 possible advertisers for that page)
:) Now, let's look how things changed after the new policy :)
You'll have only 3 slots filled out of 5, meaning all 7 will rotate in this top 3, and the last 2 will always be empty :)
That's what I saw on my website yesterday, don't know if it has been changed / or will change.
I even noticed that there's "only 1" ad displayed and all other 4 are empty when there are 2 possible ads to display.
SO WHY DID I CHOOSE TO HAVE A SKYSCRAPER ON MY PAGE? For God's sake?
If there are 2 God damn ads to display, then the system must serve these 2, but it must not rotate them:
and why not:
I have 4 more slots there... :))
What is SO BAD with this, is that:
just think that a visitor is reading your article. As he/she continues reading, and scrolls down the page, (if we return to the first example) he was seeing an AdSense ad until he was scrolling 600 pixels down.
Now, at the 350-400th pixel, he/she doesn't see anything.
That especially effects visitors not coming from:
and some other few countries,
as there are almost always about 7-8 or 10 ads to show to visitors from these countries, but if your niche is mostly from other countries, yes, it is mostly dependent on the keyword and the number of advertisers/ads but there will probably be much lower number of ads to serve to slots with 4 or 5 ads.
That means more "empty units" in 160x600 (or maybe on 728x90, too) slots.
I definitely experience an extreme downturn in CPC and agree with some posters who conclude this is due to low paying ads creeping into the ad rotation. In fact, I see a large number of "made for AdSense" sites (mostly so-called directory sites that basically offer nothing original or valuable) who I believe place their AdWords at $0.05-$0.10.
Interesting. That could be a byproduct of the Allegra update in Google Search, which reportedly is making organic search results less friendly to scraper sites.
Basically the word is already out. If you are an Adwords advertiser, turn off Adsense.'
The word is "already out" to whom? Certainly not to advertisers, to judge from Google's recent earnings statement: