Forum Moderators: martinibuster
This, in turn, causes Google Adwords to automatically disable the affected campaign keywords and prevent ads from being displayed. By disabling campaign keywords using the technique, cybercrimals could give their preferred parties higher ad positions at reduced costs, according to click fraud prevention specialists Clickrisk.
When Google made the change to show dozens of ads on a SERP with 100 results, it crossed my mind that many more ads were getting an extra impression, which is technically true. I haven't decided if that is good or bad for the advertisers.