adult ad filter wanted ASAP

Google this is a must - offensive ad block!

[amznVibe]

Came back to today to find out that an ad for "free live sex chat" was being shown on one of my sites that is frequented by minors. Doesn't matter that no one clicked on it for hours, they still showed it repeatedly across all pages because someone decided to bid on my main keywords even though it's way off topic. Even worse it bumped an ad that was highly clicked because of some short-circuit algorithm that figured "well the bid is more, should try to show it more".

Google this is UNACCEPTABLE.

We need a choice to filter out ads like that. I want the ability to prevent any ad via stopwords like "sex" (or even chat for that matter).

You need to treat publishers more seriously, give us better filters!

[buckworks]

Amen!

[Jenstar]

That ad should never have been approved for AdSense in the first place.

Write to AdSense support - I had an adult web hosting ad show up on my site, I had an apology and the ad was removed in no time.

[buckworks]

It would still be good to have some filters to protect our sites against "ooopsies" like that ... or simply to protect them against ads that are wildly off-topic.

Someone's recently-posted frustrations about whale-related ads come to mind.

For heaven's sake, with all their commitment to automation, you shouldn't have to write to them about ads like that, you should be able to filter it yourself before it ever happens.

[amznVibe]

This incident has renewed my efforts on my ad quality monitoring code [webmasterworld.com].

It took me over six hours to catch this ad because I was out of the office.
Not only am I embarassed it was on there, I lost additional page impressions and I know I lost revenue - I can see it now in my totals for the day.

I am going to extend my tool to add the url of ads with bad keywords to the filter list automagically. Shouldn't be too hard to accomplish and I will try to do this over the weekend. I will publish the updated code here for anyone else interested. Help from any talented PHP programmers is always appreciated.

[skipfactor]

I read this post a few days ago. Last night, a chef buddy asked me to post his new Spring menus on a local info site I do on our town. I told my wife browsing in the next room to check out his new killer menu, and I hear the frightening "Ahhaa!" I hear when I've foobar'd something.

Say there's Thai Chicken on the menu. I get a chat, videoconferencing ad for Thai singles (similar to the one mentioned above but "sex" isn't on the ad). There's zero reason why this ad would not be approved. In fact, the landing site isn't even offensive, just a site with AdSense only links to high-paying videoconferencing ads.

No big deal normally, but when the wording appears on a page that only consists of a menu and other AdSense ads about recipes it's not exactly "bon appetit" (that's probably the most clicked ad after my users lose their appetites). Obviously, it can be bad for a business in a small town, especially in the bible belt. :o

An adult filter is needed for occasions when adult topics are 100%, uh, 'unpalatable'.

[momotan]

Why not just use the URL filter. It's there for a reason.

[skipfactor]

Well of course one uses the URL filter. The point is it's dangerous for some sites to have an adult topic ad appear for one impression! Additionally ads change and it's impossible to monitor multiple sites with new content added and new & changed ads coming and going.

[AdSenseAdvisor]

Quick update- the AdWords team was notified right away about this and the ad was removed immediately from showing up on AdSense sites. Thanks to all of you for pointing this out.

ASA

[Jesse_Smith]

And how about banning people that submit porn ads?! ie, don't just take it down. Do something to keep the ads from showing up again.

[mike schmitz]

Jesse, as I am sure you know - blocking adult content in ads is difficult at best. We all have a different version of what is "adult" and many words in the correct sentence have a legit meaning. That is the great option about Google, no editorial delay. If you can't handle it, get your impressions up and go to a PPC engine that has a editorial review process.

M