Adword API - any impact on Adsense?

Will the new release make things better / worse

[howiejs]

So with the Adwords API in beta to everyone . . .

Will this have any impact on Adsense?

[anallawalla]

I have always believed that companies like Atlas have had access to the Overture API, which lets them manage OV bids actively, unlike Adwords, whose bids are merely reported. So I would expect Atlas to work on Adwords bidding and they could very well let the advertiser set different amounts for Content bids, i.e. this would affect Adsense publishers.

[annej]

Am I right in understanding this will make it possible for at least the bigger companies to decide if they want their ads on a given site? Sort of ad blocking in reverse?

[jenkers]

that was the initmation in the original blurb.
Advertisers will be able to choose on which sites to show their ads. Hopefully this will lead to better quality ads on better quality sites. Leaving those just playing the low-cost numbers game to advertise on poorer quality sites - if at all.

[howiejs]

So - every advertiser can:

choose which sites from a list of ALL publishers to run on? (is google sharing this?)

only exclude certain publisher sites?

can they set a different bid per keyword PER publisher site?

[europeforvisitors]

Maybe I'm missing something, but it doesn't appear that advertisers will have control over the sites (or even the areas of the content network) where their ads appear. Here's a list of services that the API includes:

[google.com...]

This basically appears to be a way to help advertisers (and agencies) work more efficiently with the existing program.

[jenkers]

apologies - I think I muddied the waters somewhat. I was sure I'd seen something saying that advertisers would be able to choose which sites.

However, I can't find anything anywhere to back this up. Sorry...(hangs head in shame)

[europeforvisitors]

You've got nothing to be ashamed of. A week or so ago, a columnist for SILICON VALLEY WEEKLY (I think that was the publication) wrote about a revamped AdWords/AdSense program that would give advertisers a choice of where their ads ran. That still could happen, and it may be independent of the API.

[amznVibe]

IMHO, all the api will mean is more variations in ads from the same advertiser (as they have easier control) and slightly finer tuned budgets. I doubt it will raise our income as publishers but I also doubt it will seriously lower it more than a percentage point.

If anything, all the hoopla will attract new advertisers, which hopefully means more competition and higher click prices.

[jetteroheller]

With the API, my clients would have spent sone $1000 for AdWords.

There had been plans from me to expand my realtor software with automatic generated ads for each real estate to offer.

For example targeted for the name of the part of the city.

The system was not possible to implement without API. Would have consumed to much time to change all the ads.

[dollarshort]

API stands for "Applcation Program Interface" thats all folks, it just a way to let programmers use some of thier functions directly instead of having to go to the google site to manually bid on keywords, this is for people like Ebay so they can set up an automated way to purchase adwords.

[dregs33]

Hi

I agree with jetteroheller

The new API will allow me to offer new services to clients that would of been impossible before.

Everyone wins, Google, advertisers and publishers.

dregs33

[howiejs]

The funny thing is that they did this AFTER the affiliate policy . . .

Six months ago you would have had 100's of smart affiliates generating a billion more ads with the API

[europeforvisitors]

Six months ago you would have had 100's of smart affiliates generating a billion more ads with the API

Yes, and the clutter would have been even worse than it was before Google changed its policy on direct-to-merchant affiliate ads.