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"Company.com offers blah benefit and other-blah service"
This is within the ad description i.e. the 2 lines of text under the clickable title.
Isn't this in essence a way for the advertiser to brand their site free of charge and reduce their click-through rate, given that my users may see the ad a dozen times then later go off and type the URL straight into their browser?
What do you think? Am I making a mountain out of a molehill or am I onto something here?
Maybe this is something Google should look at, after all its them that's loosing out on the larger proportion of money... ;)