Forum Moderators: martinibuster
Don't get me wrong, I thought my site was optimized to the hilt as my search engine position and traffic has always been strong, as much as you can optimize thousands of pages and maintain your sanity. But it got a whole bunch better after tweaking it for Adsense accuracy.
I guess this makes sense as optimizing for Adsense would optimize for the search engine serving up Adsense as well.
Has anyone else encountered this with Google and Adsense?
I doubt whether anyone from adsense has give out any freebie advice that they haven't already published.
For those of you with static sites, stop reading now.
There were 2 things.
1. For visitors without cookies I had session-IDs which were used to track activity and block access to bad/fraudulent behavior. It appears although google can index and rank those pages, Adsense detects them as different pages if the contents of the URL changes (ie. new session ID). Guess what, googlebot doesn't use cookies and I didn't program for that contingency so now the search engines do NOT get session IDs, a minor oversight.
2. Next, the entire site is dynamic and generates many thousands of pages (about 50,000+) and that caused a problem for the same reason as #1 above. I converted the site to use a bunch of static looking page URLS to index sections of the dynamic content and KABOOM! Adsense took off like a rocket and so did site positions.
There were a couple of additional minor tweaks but I dont think they had as much impact.
The site was always highly positioned, but now more so thanks to them pointing out why Adsense couldn't deal with my site well.
FYI, the change in traffic has been so dramatic I shot up 40,000 in ranking on Alexa. Looks like I'll be in the top 30,000 next! :)
2. Next, the entire site is dynamic and generates many thousands of pages (about 50,000+) and that caused a problem for the same reason as #1 above. I converted the site to use a bunch of static looking page URLS to index sections of the dynamic content and KABOOM! Adsense took off like a rocket and so did site positions.
Care to elaborate on this?
Matt
It was a case of changing URLs from a dynamic URL to something simpler like a static page name with keywords in the page name.
Original Link:
Click to see Big Blue Widgets
Original URL:
[mydomain.com...]
The URL was simplified to look like a static .HTML page and the page name also reflected the page content:
New Link:
Click to see Big Blue widgets
New URL:
[mydomain.com...]
Which internally all the HTML page did was execute:
query.cgi?q=Big%20%Blue%20Widgets
For whatever reason, Adsense seemed to really like the explicitly keyworded HTML page names much better and the ads got more context sensitive. Although the keywords were already in the title, alt text, page headings, etc., the new page names seemed to make a difference.
The search engine seemed ok with it either way, but the page position did increase in 3 weeks about 10 positions minimum. Some keywords shot from 80 to top 10 with the new keyword specific page names. Guess with the database and everything being dynamic I overlooked the value of a keyword based page names.
