Forum Moderators: martinibuster
Is there anyone else?
cost per click defined as -
monthly earnings / # of clicks
At any given point in time, some ads will pay less and others will pay more. That's the nature of an auction-based marketplace. When you factor Google's conversion tracking and "smart pricing" into the equation, you've got yet another reason why your earnings might vary.
If you want consistent earnings from ads, forget AdSense and look for site sponsors who'll pay a flat rate per month for logos or banners on your site.
Experience dictates that G operates a zero sum calculation - there are as many winners as losers, as they tweak their algo, as you come or go on smart pricing, or whatever.
This month I am happy to say, my CPC is up considerably, but it tends to follow a periodic sine curve over a 6 month period.
see I posted the same thing as efv at the same time - we have seen too much of the world, eh?
Basically, with a system as complex as this (smart pricing, advertiser bids, etc), it would be difficult to ever know if Google had altered the payout without analyzing information taken over a fairly long period of time.
For that reason, it becomes largely a waste of energy to even worry about issues like this (though, yes, it does urk me to see EPC bouncing wildly from week to week). My new attitude is to say "screw it": I'm just going to focus on building content and not worry about the rest.
If your site is really busy, like a million page views a month, I would suggest selling some direct advertising like I do so you have a steady base income.
My affiliate income is icing on the cake and the ebbs and tides of adsense and other programs, although cause me to rethink and rework the site on occassion, don't send me into a tailspin when they dip.
Please, let's not clutter up the forum with yet another "Is Google keeping a bigger share of the revenue?" thread just because somebody's having a bad day with AdSense.
I disagree. Personally I don't worry about it, but I do think it's a valid question. The fact that it keeps getting asked just reinforces that.
Google's secrecy over the commercial aspects of Adsense - especially the revenue split - is a big problem. Since they are so secretive, when anything happens people naturally blame them.
Every time a thread like this starts it should be a reminder to Google that in order to make Adsense a long term success they will need to embrace openness and transparency.
I disagree. Personally I don't worry about it, but I do think it's a valid question. The fact that it keeps getting asked just reinforces that.
The fact that it keeps getting asked just reflects the fact that many people don't understand the dynamic nature of an auction-based marketplace.
Google's secrecy over the commercial aspects of Adsense - especially the revenue split - is a big problem.
It's a problem only because many AdSense publishers have an affiliate-program mindset. They're used to thinking in terms of commission rates instead of effective CPM. (I won't go into the details of why Google would be stupid to make its compensation formula public, because that information is readily available in many existing threads on this forum.)
Every time a thread like this starts it should be a reminder to Google that in order to make Adsense a long term success they will need to embrace openness and transparency.
To make AdSense a long-term success, they need to improve the quality of the network. "Openness and transparency" are far less important than financial compensation (for publishers) and quality of referrals (for advertisers).
Mind you, there wouldn't be any harm in Google's having a "AdSense for Beginners" page that answered newbie questions like "Why don't you reveal your compensation formula?" and "How should I measure the success of AdSense on my site?" Which isn't to say that the people who needed it most would read it: As it is, there are too many AdSense publishers who haven't even read the existing AdSense FAQ or TOS.
This is so true.
I noticed that my earnings have been really low compared to November and December of 2004. :( Seem like this is the norm for many. I hope that the revenue goes back up later.
You won't know for sure until November or December of 2005. (And yes, I mean that seriously. "Seasonal factors" can have a big impact on traffic, EPC, and revenues.)
Now after 3 months erning is 170/m compare to avg. 300/m before. No content change since last one and half yr(May be that was the reason?)
300 + html pages no programming pages.
That's a 43% drop, and there's no way Google could reduce overall payouts that much without creating a firestorm in this forum. (For my part, I haven't seen any obvious change in CPM over that period.)
Let's have a special forum for all "my clicks/EPC/earnings/CPM/moods are down" threads....
