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AdSense on higly dynamic sites

Getting completely unrelated ads

         

pmkpmk

3:24 pm on Jan 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

I reactivated an AdSense account I last used in 2003. Back then we decided that it would give a skewed impression on our coporate hompeage if ads are displayed.

Now we have a couple of pages where ads would be appropriate. The only problem is that the content of these pages is HIGHLY dynamic, since it is individually generated for each visitor. The ads, which are displayed on these pages, are COMPLETELY unrelated. Like you woul display ads on chicken-raising on a page about cars...

I see the problem clearly. Mediabot can't even access these pages, so it looks at the introductory pages of the site and draws the wrong conclusions. Is there a way to "hint" to Mediabot what the page is about? There IS a common theme about the dynamic pages, and I can outline it with a handful of keyword-seeds.

So how can I do it?

tama

3:46 pm on Jan 19, 2005 (gmt 0)

10+ Year Member



I'm curious to know the answer to this as well. What's weird is, the AdSense ads on my dynamic pages actually match pretty well, but the ads served on my static pages aren't even close. What gives there?

tebrino

6:03 pm on Jan 19, 2005 (gmt 0)

10+ Year Member



I also had the same problem on my dynamic web pages. After few weeks everythig should settle down and you should see targeted ads. At least that happened in my case

jenkers

6:09 pm on Jan 19, 2005 (gmt 0)

10+ Year Member



I don't know if this helps at all, but I raised a similar question a couple of days ago:

[webmasterworld.com...]

pmkpmk

8:36 am on Jan 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



*sigh*

Lots and lots of impressions, but due to the complete and utter unrelatedness of the ads not a single click so far.

Heeeeeelp!

jenkers

9:13 am on Jan 20, 2005 (gmt 0)

10+ Year Member



hi pmkpmk,
if there is a common theme to these dynamic pages you would be able to show more targetted ads if the returned url was always the same. Is this a possibility?

You could probably also do it by putting your dynamic page in a frame - however I'm not completely sure on the ethics/paracticality of this.

topr8

9:26 am on Jan 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



if the same page is very different for each visitor (which is what i think you mean, through use of cookies)

and the page is different again for the mediabot then you will have a problem.

the ads will show according to how the mediabot sees the page.

(if the pages are different through the use of querystrings then they are different pages and it should settle in time)

MikeNoLastName

10:25 am on Jan 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Have you tried adding an <H1>-header and/ or some bolded text that stays CONSISTENT on every page that reflects the general content of every page. If it varies so much that this is not possible (like daily news feeds), then you're probably out of luck.
There IS a google_hint variable however it is reserved (i.e. functional) only for trusted, high volume (10M imp/month) accounts. If you fall into this category, definitely contact your rep about how to get it.

pmkpmk

12:04 pm on Jan 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, let me explain a bit more.

The page is a result page for a wizard-form which goes over 3 pages. So the (human) visitor needs to answer a lot of different questions, and then gets to the results page, which provides individual content for his query. It is actually a database-query and filter mechanism.

ALL possible result pages - however - run under the same general topic.

Mediabot is not able to see the page at all, since it would need to answer the questions.

The whole thing is not done by cookies but by PHP-session-ID's.

Apart from the manual walkthrough, the same result page can also be accessed directly from a customized application (a windows based executeable), which automatically provides the answers to the questions and launches the default webbrowser directly with the result page.

So all Mediabot can only see is one introductory page, explaining a little bit what the site is about.

jenkers

3:39 pm on Jan 20, 2005 (gmt 0)

10+ Year Member



please ignore this question if its a little dumb :)

might you not be able to POST the final answers to your results page and just end up with a results.php?

You could then optimise the barebones results.php to work for the keywords that you are targetting.

pmkpmk

1:11 pm on Jan 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm not quite sure I understand what you suggest. Can you try to explain in different words?

roycerus

2:13 pm on Jan 21, 2005 (gmt 0)

10+ Year Member



What I have seen is that the relevancy of the ads depend on two factors:

1. The name of the page - widgets.html will get better ads than nothingrelated.html for a page with content about widgets.

2. The title tag of the page - Better description and under 100 words will get better ads.

I am also wondering how exactly the "dynamic" content is being generated. If it's ultimately HTML which is in the source then you shuold have decent ads.

To answer you question regarding keyword seeds. You should probably put some very targeted content on the top [near your BODY tag] and at the bottom [at the end where your body tag closes]. This also helps in SERPS.

---------------------------------
Sorry I actually skipped reading part of the post. Here's my answer for the results page:

1. Maybe you can achieve some success with caching of these pages.

2. A more elaborate idea is to maintain a database where each combination of answers and their result's page is stored as an html file. It's a bit confusing but here goes:
Device some method where each answer sequence [all combinations] is stored in the database. When the user finally arrives at the result's page ->

i> If the result has never been displayed. Save the result page as an HTML file. Store the sequence of answers in the database.
ii> Check if such a result's page for this sequence of answers exist. Then display that page.

How do you get the mediabot to index these pages. No need to worry about that. The first time the sequence occurs the page is indexed and has the most relevant ads the next time someone gets there!

This will probably take quite a bit of programming. :(

pmkpmk

3:35 pm on Jan 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I could make static links for the last 5 queries, or the 5 most popular searches on the front page. Mediabot could follow these links and see "typical" result pages.

Would that help? Does mediabot take the whole SITE into account, or only single PAGES?

jenkers

3:42 pm on Jan 21, 2005 (gmt 0)

10+ Year Member



hi,
what I meant was, could you move your session variables into a querystring and post it to a page which generates the results.

That way you would have a page with a static filename
i.e results.php or suchlike and the mediabot would
ne able to spider it and know all about if before the next time a visitor called it up.

Like I said, if this is a stupid idea then someone feel free to shoot me down.