Adsense Earnings taken a nose dive

[Paul_N]

Hello all

Over the past two weeks I have seen my commission per click go from x to 0.5x i.e. a 50% drop in the normal rate that has remained fairly constant for my website for the past 6 months.

I'm sure I don't have to tell you how frustrating this is. It has made me seek out this forum in the hope of finding some answers.

I know that this sort of activity is easily possible with the varying Adwords advertisers and CPCs, but a 50% drop in commissions is just too much. I have waited a couple of weeks but still it remains at a low.

CTR hasn't really changed although it was up slightly at 26% for a couple of days. Overall earnings have dropped by about 1/3.

Anyone had similar experiences or any suggestions?

[ogletree]

I have seen mine all over the place. There are so many factors involved in adsense it is impossible to predict why. Kinda like the news that says the stock market went up or down because of some event. They know darn well that one event does not change the stock market up or down a few points. You can never look at adsense on one day or even a few weeks. You can only look at trends and even then you have no control over it. If it is not makeing you money then find a good affiliate. Most of the time a good affiliate will pay more anyhow. (I know there are exceptions)

[europeforvisitors]

I'm seeing the opposite trend, so the problem is by no means universal.

Possibilities:

1) Your topic is seasonal, and you're headed into a slow season. (In contrast to my topic, which is just emerging from its slow season.)

2) You're heavily dependent on a few advertisers, and one of those advertisers has turned off content advertising (either temporarily or for good).

3) An adjustment in "smart pricing" discounts for advertisers has lowered the net value of your clicks.

There may be other reasons for your drop in earnings; those are just the ones that come to mind.

[joebiff]

Howdy Paul and welcome to WW-

There are many reasons for your EPC to drop, then jump up and then settle down into a "normal" rate. there are several posts on this forum that will help you, but to paraphrase as to why you are experiencing this:

1. G sometimes holds clicks from one day to the next to review the clicks, there fore you may be credited the $$ from one day and it will be place on today's results (someone let me know if I mis-respresented what Macro posted sometime ago)

2. An advertiser either pulled their ads or paused the campaign

There are other reasons, the bottom line you will see over time they will fluctuate. My two cents-just sit back, create new quality content and keep doing the good work!

Joe

[MikeNoLastName]

Sounds like it was fairly sudden.
If the other suggestions don't pan out, it could turn
out to be [cue dramatic music] Traffic Suckers:

[webmasterworld.com...]
see page 6

They're everywhere and multiplying like roaches :-)