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I'd like to know the experience of others who have this type of site and use (or have used) adsense. Do you lose affiliate revenue by displaying adsense banners, or do you see an increase in overall revenue?
Just trying to weigh whether or not to push both, or just stick with affiliate sites.
Do you lose affiliate revenue by displaying adsense banners, or do you see an increase in overall revenue?
I've found that AdSense has the lowest CTR on the pages of my site that generate the most affiliate sales. And when I've tested sctions of my site with and without AdSense, I haven't been able to discern any difference in affiliate sales.
Certainly I'm earning far more with a combination of affiliate links and AdSense than I ever did with affiliate links only. That's probably because I have an editorial site with diverse content: Because many of my pages don't have related affiliate links, AdSense lets me monetize subtopics that normally wouldn't produce revenues on their own.
As you were saying that most visitors are comming through PPC this might not have a large effect in your specific case.
For me adding adsense caused a huge revenue increased as I am in Europe and used only Europe based affiliate links until now.
My affiliate income has gone up, AdSense has done very well, and I've more than doubled my income. You can have both--and sometimes on the same page.
Of course, as others have said, it depends on your site and your visitors. But why not give it a try?
I run a site that reviews the top 10 "widgets", and then includes an affiliate link to those sites. Placing an adsense ad on my site may redirect my visitors to the adsense ad instead of my affiliate links, thus resulting in a decrease in affiliate commissions. In this case, it would only make sense for me to do so if the adsense revenue over-compensated for the loss of affiliate commissions.
That is why I'm asking if people notice higher revenue from their affiliate commissions or from adsense ads, or both. My site is text heavy and only reviews 10 products. I'm currently doing $2K profit daily with this site, with 12,000-14,000 daily unique visitors.
I have never considered adsense until now.
With that number of users, you may be able to get a good sample in two or three days. Try to design it so that you are running Adsense on 50% of the pages and no Adsense on 50%. Then you can compare revenues.
If your conversion rate for the affs is not high but you get paid a large amount per conversion, it might take longer to get a good sample, though. Calculate the margin of error and make sure the revenue difference is outside the margin of error.
First, unlike some other forms of advertising, you can optimize Adsense with precise formatting. Making the border of the ad the same color as your background. Optimizing other colors.
Second, your ad targeting might grow over time as Google figures out what ads should go on the site.
It probably is wise to move it down lower for now, but once the ads are well-targeted and once you have a little more experience playing with other variables, then run it back where you had it and see if that improves things.
Based on your information, I know what the product you're reviewing is. This product offers through both CJ (& BeFree) and Clickbank. You said:
I'm currently doing $2K profit daily with this site, with 12,000-14,000 daily unique visitors.
That means you got over 150$ net profit per 1000 unique visitors. It's an exceptional high. I won't be supprised to learn that most of these unique visitors are from the PPC engines such as AdWords and Overture. If this is true, forget adding AdSense to your review site. You can not expected to receive the same level you're getting. This is my experience with this type of return.
You should be able to determine what works and doesn't within a few months of trying them out.
As for me, I find affiliate earnings to be so minimal that it's not even worth it for me. On the other hand, I've been very successful with Adsense.
I have the feeling that in most cases, this is typical, but there are some who say they do well with affiliate programs, so you won't know until you test them out.
Regarding the adsense ad now at the bottom of the page, something interesting has happened. Its now making us close to $200/day, and affiliate sales are back to normal, actually better than normal. So, we'll leave it at the bottom for now. We may try it back in the middle or top again in another week or so, once we're sure google has calculated serving the best ads for our site.